There's a lot of chatter in the online marketing world about how your messaging needs to be kept simple in order to convert optimally and make good sales.
Is that actually true though?
And what happens if YOU are the face of your business (e.g. you're a service provider, coach, consultant etc.) and YOU are anything but simple???
Worry not, dear friend.
In this video, I dive into how "being complicated" in your messaging can actually be your ticket to more aligned sales and clients, not to mention a stronger and more memorable brand.
Dive in (or read the transcript!) for more.
VIDEO TRANSCRIPT:
Hey, so I wanted to dive in today and have a little chat about being complicated. I don't know if anyone knows that Avril Lavigne song, "Why does everything have to be so complicated?" Okay, so channeling those vibes. Channeling some Avril Lavigne. What I wanted to talk about is basically, is being complicated a bad thing? Is being complicated a bad thing?
And I'm also immediately thinking of that Sex in the City episode where Carrie and Miranda and Charlotte are all talking about The Way Things Were. And they're talking about Katie, the complicated heroine with her curly hair, and she's so complicated. And the hero of the movie cannot fall in love with her because she's too complicated. And women aren't supposed to be complicated. They're supposed to be beautiful and simple.
Anyway, that was a tangent, but actually, I feel like it kind of relates to being a business owner in the online marketing world because what we are always told, right? What we are always told is simplicity. Simplicity saves the day. Simplicity is what you want. Keep things simple.
If you're a copywriter or you've ever taken a copywriting course, you'll probably have heard, like, one goal, one goal per website page or one goal per email or one audience or keeping things as simple as possible. All right? So, yes, I will say there are absolutely advantages to simplicity and clarity. Really, to clarity.
Clarity is the really, really important thing. It is what I work with all my clients on. Clarity because it just makes your reader's job so much easier or your reader's experience of whatever they're consuming from you so much more pleasant, when everything is clear and it's clear what they're supposed to do, it's clear what's going to happen if they click on something. It's clear what the person does or how the person can help them, who they work with, all that stuff.
Clarity is super important. Simplicity, though, little bit more nuanced, little bit more complicated, as it were i'm, like, really loving this complicated chat. Okay, complications. Basically what I see happen a lot is I see a lot of women business owners, I work with a lot of women business owners who identify as complicated in some way, right? Maybe they're very educated.
That was something I certainly identify with. I have a PhD. I worked in academia. I changed careers. I work with a lot of people who have also changed careers. So that can be an issue. There can be stuff going on there. There can be some feelings of self consciousness around that. I also work with a lot of people with advanced degrees, so there can be some kind of feelings of hesitation and trepidation around sharing all the complexities of their journey, especially if you've kind of had a complicated path to get where you are in your business.
There can be a lot of feeling of like, well, what on earth am I going to share? What on earth am I going to share? Because my journey here has been so multifaceted and complex and there's been all these different steps, and I've had this vast range of life experiences and how do any of them connect to what I do now?
Or I don't want to overwhelm people is a common worry that I see happen a lot. And people basically then being afraid to share about their journey, about their past, about their experiences, about all those wonderful complicated things about them. And then leaning into messaging that is actually too simple for them, messaging that does not set them apart enough, messaging that does not share enough about who they are and how they got here and what makes them amazing, to really resonate with their ideal client and show them why this person is so different from lots of other people in the industry.
Because at the end of the day, that is the goal, right? The goal is to stand out. But often our fears of coming across as too complicated, people want something simple. People want something obvious. They don't want me and all my advanced degrees and my complicated life story, then holding back from sharing on that stuff.
When actually that stuff that can create a lot of connection and build a lot of trust, authority, credibility, really amazing things that we want to be developing between you and your audience. Okay? Yes.
I wanted to basically just reframe for you today, if any of this is resonating with you, that you don't have to be super simple. You don't have to be like that uncomplicated girl in the movie, what is her name, I don't remember, that Carrie and Charlotte and Miranda were all talking about in Sex in the City. You get to have the curly hair and the complicatedness. Okay.
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And also, there is absolutely a place to start in your messaging. And also, in terms of the work you do, I am willing to bet that if you're listening to this, there are elements in your work, in your process that are very bespoke and nuanced. You draw a multi disciplinary what am I trying to say? Multiple gosh, I can't remember the word. Multiple modalities. There we go. Multiple modalities. So many of my clients draw on multiple modalities in the way that they work.
And for me, that makes, and for their audience, once we get their messaging all lined up to compellingly articulate what those modalities are and why they matter, that really makes them come across as extremely special to their prospective clients. So do not be afraid to talk about your multiple modalities and do, if you're a personal brand, let people see more of the full spectrum of who you are.
Because I think that we all have this idea that we're too much for people to handle. And actually we should all be honoring our audience and our ideal, Perfect Fit Soulmate clients. Because those Perfect Fit Soulmate clients they are going to be drawn to that. Right.
I often end up working with people who worked in academia or who were in very high level corporate positions before coming into the online business world, who draw on multiple modalities, who have decades of experience. Right. They often work with me, and they're drawn to my multifaceted approach to the way that I work.
I weave in human design. I weave in conversion copywriting. I have my whole experience of academia that I bring to the table with thought leader messaging. So all of those different things. I'm highly intuitive. I do energy work, too. I channel for my clients. So this is all stuff that sets me apart, and that really draws people to me. And the same is true for you.
Maybe if you're worried that some people are going to just some people might be like, she's too much, she's too much, she does too many things, she's too interesting. Maybe they're not the right people for you, but I promise you, there are people out there for you, and you should honor their intelligence, their openness to you, and their ability to accept you for who you are as this complex, multifaceted, very interesting person who they can actually connect with because of those things.
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Right. So that's why I want to leave you with today.
How could you actually own the fact that you are complicated and bring in the full spectrum of who you are and really own that in all of your messaging?
And if you would love my help with it, send me a message or go to my website for details of my one on one packages. Some things are shifting with those. So it might be a good idea to just send me a message if you're interested, and we can chat about how we could work on your messaging together.
Because that is what I absolutely love to do. Love to help you show the compellingness and the amazingness of who you are and really get more people out there in the world appreciating that about you.
All right? Okay. Speak soon. Would love to know what you think about this as well in the comments of the video. Bye!
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