Find out how to create potent, true-to-you web copy that sells people 24/7 on your brilliance
Introducing: the raved-about, on-demand bootcamp for entrepreneurs who want unforgettable copy working round-the-clock to draw in more dream clients
Let's get right to the point:
Despite all the changes (and craziness!) in the online marketing world, there’s one thing that nobody’s arguing with:
A compelling website is a HUGE marketing asset for every business owner serious about growing their impact and income — and building their legacy — without burnout.
The problem is, too many of us also think things like...
→ "Writing new web copy will be a nightmare and take forever!"
→ "I'm not sure what to say, so I'll just keep putting this off..."
→ "I know that my website copy's important, but sooooo many other things need my attention! This can wait a while..."
(Do these sound familiar? Well... I've been there too!)
As a result, too darn many of us fall down a
swirling WEBSITE BLACK hole (OOPS!)
And then, weird stuff happens, and somehow, before we know it...
Months (or even years!) have gone by since we said that we'd update our copy, and still practically nothing has happened with it (oops again!)
We feel awkward about sharing our site when people ask for the link or we need to send potential clients to it ("ohhhh I'm sorry, it's really out of date!")
We end up hustling harder on social media than we should be, because our website doesn't support us by effectively selling our offers
We see other people land clients and cool visibility opportunities because of their great web copy... and we think "why the heck isn't that happening to me too?!"
If this is ringing - loud! - bells for you, would you love for there to be a better option?
Because let's face it: despite all the people saying "your website doesn't need to be a priority!", your site could actually do a way better job of selling for you.
Meaning that YOU wouldn't need to...
Work so hard to communicate your awesomeness
(Because instead of you needing to spell out why your work's so great, you'd simply send people to your home page for them to instantly realize: "Holy cow! She's BRILLIANT!")
Feel like you need to prove yourself so much on sales calls
('Coz with your copy describing your packages in a way that makes them sound frigging awesome, aligned clients can show up pre-sold and ready to buy)
Always be talking in depth about your offers on social media
(Hooray! Instead of doing constant offer posts and selling in the DMs, you can send people to your site, and it'll nurture your dream prospects and sell for you)
The fact of the matter is, you're too darn busy to be spending so much time marketing your business.
(After all, didn't you start this whole business up to have MORE freedom, not less?)
Well, GOOD NEWS. Because if there’s one tried-and-tested online marketing asset that doesn't require daily efforting (and which has outlasted basically every digital marketing trend out there!)...
That would be your WEBSITE.
Would you love website copy that connects deeply with your dream clients and gets them ready (and genuinely excited!) to buy from you?
Then, crack open the Veuve Cliquot, darling — because you're in exactly the right place!
I'm Dr. Suzy Cater.
I'm an expert in messaging and conversion copywriting, who's helped hundreds of women entrepreneurs worldwide use the power of their words to skyrocket their business profits.
With degrees from the University of Oxford and N.Y.U. under my belt, I've won awards for my research articles and teaching, appeared on numerous podcasts, and written and consulted for startups, national franchises, international charities, and leading EdTech companies, as well as New York Times bestselling authors.
Nowadays, I work with visionary women entrepreneurs and creatives, and after our work together, my clients routinely experience:
- Their most successful launches EVER
- Sold-out group programs (sometimes with waiting lists!)
- Getting fully-booked with 1:1 customers
- Totally upleveling the caliber of clients they attract
- Hitting their highest-ever income months and/or revenue years
... and MORE!
In this bootcamp, I'd love to help YOU learn how to create a magnetic online presence with powerful words that work 24/7 to draw in your ideal people.
"The ROI on my investment with Suzy is in the double digits!"
Jaclyn Bradley, Financial Advisor Coach
"Writing copy that captured my company's personality while giving credit to the impactful work we do was daunting. Suzy teaches the most up-to-date ways to write genuine and compelling copy, along with strategies to help simplify the process!
Thanks to her, I am clearer and clearer on the impact of my work, and how to message that impact in a way that lands business and converts sales. She's saved me SO MUCH time and energy - she is a wizard with words!"
"I shared my new website copy... and got a client lead within hours!"
Brooke Adams Law, Author, Publisher and Writer's Coach
"Suzy's actionable resources and trainings are worth their weight in gold. My copy is exponentially stronger, my services and positioning are clearer, and I feel excited about sending people to my website for the first time in years!
I'm much stronger at articulating the benefits of working with me and I'm writing sales copy so much faster now. Plus, I published and shared my new website copy... and got a client lead within hours!"
"I sold out my group program with a waiting list in just a few days!"
Lauren Levine, Mindful Movement Mentor
"After Suzy worked her magic on my sales page, I sold out my group program with a waiting list in just a few days!
My work with her also guided me to a soul-aligned place where I not only hear, but can actually speak my own truth and desires. This has brought a deeper connection drawing more of my soul clients into my life. Suzy was such a gift for me!"
Here are 4 great reasons why you should know how to write soulful web copy that converts:
It's like pouring the power of conversion sales copy into YOUR ENTIRE WEBSITE
Imagine total strangers booking sales calls — where they sign on for your offers and quote your copy back to you saying how much they loved it — after just one website visit. (This happens often for my clients!)
Your business will feel like it has a rock-solid foundation
Because you'll finally have an online home that distills the heart of your brand into concise, compelling words you're proud of, and which light up your inspiration each time you read them. (Yay!)
It opens doors to a huge range of possibilities
Seriously - with the right web copy, not only will you sign up more leads and clients, but you’ll also likely field more swoonworthy podcast and guest speaker requests, which expand the reach and impact of your brand without so much efforting.
It'll save you SO MUCH time
No more repeating yourself in every sales call or social media post — everything your people need to know about your work will be right there, and it’ll also repel the wrong people, so you don’t waste time on calls with prospects who aren't a good fit!
Ready to discover how to whip up next-level words (that you're genuinely proud to share and show off!) in the Web Copy That Converts Bootcamp?
Web Copy that CONVERTS
A transformative 8-day experience (May 2 - 9, 2023) for online entrepreneurs who want to pour magic into their web copy so that it brings in MORE aligned leads and sales on autopilot
Have you ever wished that someone would just tell you exactly what goes into creating soulful, high-converting website copy, WITHOUT you having to drop thousands of dollars on a copywriter (and still walk away unsure how to do it yourself...)?
I hear you… and that’s exactly why I created this bootcamp!
Over eight value-packed days, I’m going to be blending words, strategy, and soul in inspiring trainings that show you how to create incredibly impactful web copy — copy which doesn’t just sound great, but that ALSO actually moves the needle for your business profits!
Because I believe that more women deserve to empower themselves by knowing how to create website copy that genuinely makes them more sales AND that captures their brilliance.
If you’re ready to trade in the guesswork and procrastination for compelling, true-to-you words that seriously make your life a WHOLE LOT EASIER… this is for you!
Here’s what you get when you sign up...
How to draw in your soulmate clients instantly (and lower your bounce rates!)
This training was reated because I've spoken to far too many entrepreneurs who've told me: "I send people to my website all the time - and it rarely results in clients!"
That's why day 1 of this experience is all about waving goodbye to fluffy, ineffectual website copy that doesn't actually DO anything.
Instead, we'll be figuring out the Big Sexy Promise that's 100% unique to you and going to underpin all of your web copy, so that it immediately hooks in the people you truly want to work with (and who are actually willing and ready to invest!)
This training will also lay the building blocks for you to come up with a swoonworthy tagline and help you make sure that your home page is super duper clear (so your soulmate clients know they're in exactly the right place, and stick around and keep reading!)
How to (ethically) get your readers to take the money-making actions YOU want
This is where we get ruthlessly focused on making sure that your website actually makes you MONEY.
This is not about creating copy that sounds nice or impressive but that doesn't do a damn thing to strategically further your business goals.
Instead, it's about making sure that your copy is fully optimized to get readers signing up for your list, booking a sales call, buying something… basically, completing whatever goal you want!
And DON'T WORRY — I won't be teaching you sleazy selling, pushiness, or ick bro marketing tactics in order to do this.
The strategies I'll teach you here are 100% ethical and will also be super empowering for you any time that you write copy in the future.
How to write profit-generating web copy faster and more easily
Are you ready to know the REAL reason why you get overwhelmed or stuck when it comes to creating your copy? (And also: to finally blaze past it and get writing words that are truly effective...?)
In our third training, I’ll teach you proven techniques for overcoming the most common issues that keep entrepreneurs hitting delete or staring at a blank screen instead of actually writing.
You’ll also learn my best tips for creating high-converting web copy FASTER — so you can get your upgraded site written, published, and making you more money, stat.
Plus, you’ll walk away from the session with your web copy game plan all mapped out, so that you can move forward, take action on this, and actually GET IT WRITTEN AND DONE.
Channel Your Thought Leader Message
If you're looking for some kind of secret sauce that will set you and your message apart from everyone else in your niche: THIS IS IT.
And be warned - this isn't something you'll get from strategizing or by simply pulling a random idea from the top of your head.
Instead, we'll connect you with your body and subconscious, gently clear your chakras, and open up your channels, in a powerful meditation that will illuminate for you the thought leader message that your soul is burning to share with more people.
You don't have to currently perceive yourself to be a thought leader in order to receive immense inspiration and benefit from this meditation, but my hope is that you'll walk away from it ready to claim the power of your voice MORE and pour that potency into all of your copy!
Plus I'm throwing in these epic bonuses too!
I want these bootcamp trainings to be as accessible and impactful for you as possible (so that you actually take action on creating your copy!), so I'm also including the following bonuses...
BONUS 1: The Benefits That Blow Them Away Cheatsheet
Revisit the trainings even after the bootcamp ends
Let's be clear — I definitely encourage you to follow along with the bootcamp live to get maximum benefit from it. (And to have me answer your questions and give you feedback on the action tasks!)
But hey, I also know that life happens. Plus I know that you may want to go back and rewatch any gems you missed on your own time...
That’s why after the bootcamp is over, you’ll have access to a private members’ portal where you can watch the trainings and access all the resources for a full 30 days after the bootcamp ends!
BONUS 2: Private podcast + transcripts of all trainings
Listen to the trainings on the go on your phone
Full disclosure: personally, I'm someone who basically never watches replays and who very rarely logs into membership portals....
That's why it's a GAMECHANGER for me to be able to listen to courses - often on 1.5 speed! - on the podcast app on my cellphone, as I take walks, drive places, and sit and wait for my kids to finish napping in random locations (lol).
I'm also a super fast reader who REALLY appreciates receiving transcripts that I can skim through quickly... which is why I'm making all of the trainings available to you in podcast and written format, as well as video format!
BONUS 3: Web Copy Game Plan Blueprint
Know what to include in your copy to make it irresistible
Ever tried to start writing your web copy and then been like, “where do I even start?!” Well, say goodbye to that pesky confusion — I’ve got you covered!
Throughout the bootcamp we’ll fill out this laser-focused blueprint together to get you crystal clear on the next steps that you need to prioritize.
Once we're done, you’ll know exactly what needs to happen next in order for you to whip up the next-level copy you want (without anywhere near so much fuss, faffing, or overwhelm!)
BONUS 4: 60 Copywriting Power Words
Talk through your web copy questions with me 1:1 (at a time that actually suits you!)
One issue that I always have with live trainings is that I can practically NEVER make any of the call or webinar times. (Client calls, sick kids, time zone issues - so many darn things get in the way!)
So I decided that for this round of the bootcamp, instead of a general Q&A call, I would do a full Q&A day where I'd make myself available one-on-one on Voxer (a free app where you can leave voice messages and send texts) to ALL participants.
In a nutshell: you'll be able to message me privately (so: NOT in any kind of group setting) to ask me about anything relating to web copy that you still have questions about, once all the bootcamp trainings have dropped, on Tues May 9, between 9AM - 5PM Eastern.
(I usually charge hundreds of dollars an hour for my time, so this bonus ALONE is soooooooo worth the price of admission to the bootcamp!)
BONUS 5: The High-Converting Copy Editing Checklist
Get live support, accountability, and 1:1 messaging feedback from me
Isn't it super frustrating when you buy a training and then get left to implement it totally by yourself?
Well, not on my watch, friend! Although all of the bootcamp trainings will be pre-recorded, you'll be given you a short action task to complete each day and prompted to post it in the group.
Then, I'll give you feedback on whatever you share!
(Plus, don't worry about falling behind - I've built catch up and implementation days into the bootcamp, to give you extra time to benefit from my expert feedback!)
Ready to wave goodbye to the struggle, and create web copy that does more of the hard work for you?
Here's what's waiting for you when you grab your ticket to the bootcamp:
(All trainings will be pre-recorded and accessible in the Facebook group and podcast)
TRAINING 1: How to draw in your soulmate clients instantly (and lower your bounce rates!) (Drops at 9:30AM ET on May 2)
TRAINING 2: How to (ethically) get your readers to take the money-making actions YOU want (Drops at 9:30AM ET on May 3)
TRAINING 3: How to write profit-generating web copy faster and more easily (Drops at 9:30AM ET on May 4)
TRAINING 4: Channel Your Thought Leader Message (Drops at 9:30AM ET on May 8)
BONUS 1: Members portal with replays and downloads for 30 days
BONUS 2: Private Podcast Access and Transcripts
BONUS 3: Web Copy Game Plan Blueprint
BONUS 4: Q&A Day with Suzy on Voxer (Happening 9AM - 5PM ET on Tues May 9)
BONUS 5: Personal Messaging Feedback in our Exclusive Facebook Community
Your Price Today: Just $37
And in case you need a (loving!) push to believe in yourself, here's my...
Buy It + Totally Love It Money Back GUARANTEE
I guarantee that you'll walk away from this bootcamp with a TON of actionable takeaways.
But if, for some reason, you don't feel like you received any value from it, you can get a full refund within 7 days of purchase.
You can email my support at firstname.lastname@example.org, showing that you completed the homework tasks (and letting us know why you didn't find them useful), and we'll give you your money back.
Does that sound fair?
Got Q's? I've got answers!
This program is perfect for you if you are a creative, coach, service provider, or other entrepreneur, and are looking to grow your online business without working so much.
If you currently have a website and business, but your site isn’t doing as good a job as you’d like of bringing you clients, leads, and sales, this bootcamp is perfect for you!
If you don’t yet have a website, you can also benefit hugely from the teachings in the bootcamp, but I do recommend that you already have a pretty clear idea of your niche and target customer in order to get maximum benefit from it.
The Web Copy Bootcamp program is an amazing crash course in everything it takes to create web copy that actually converts, and will help you put together some draft copy and a powerful website copy game plan for yourself.
Web Copy Magic gives you ALL the support you might need as you actually move forward and implement that game plan, and as your website continues to evolve, alongside your business.
It provides tons of templates, writing prompts, and inspiring examples, and all the resources you might need to use as you further develop your website beyond your initial game plan.
Web Copy Magic also gives you the opportunity to get regular, low-pressure, 1:1 writing feedback directly from me on an ongoing basis.
It dives deeper into topics such as SEO (so that your website can start bringing in leads all by itself, by showing up in Google search results!) and into inclusive copywriting.
And, it takes the energy work included in the bootcamp totally next level, with an entire Energy Activation Audio Suite.
When you join the Bootcamp, you automatically get a coupon that allows you to put the cost of what you paid for the Bootcamp towards the price of Web Copy Magic in the future.
So you can always join the Bootcamp now and then upgrade to the bigger Web Copy Magic program later!
All of the trainings and bonuses are available in a private members' portal, which you'll get immediate access to after signing up for the bootcamp.
All of the trainings are also available as written transcripts and downloadable slides.
Finally, there is a private podcast with audio versions of the trainings that you can subscribe and listen to in the regular podcast app on your phone. (Perfect for on-the-go listening!)
Each of the four trainings lasts around 40-45 minutes and the short accompanying action tasks should take around 10-20 minutes to complete.
You'll also be able to read transcripts of the trainings and/or listen to them on the podcast app on your phone (at 1.5 speed if you like!)
I usually recommend giving yourself a week to go through everything, so you have time for ideas to marinade and things don't feel rushed.
After working with me, my clients have seen dramatic increases in their opt-in sign ups, sales call bookings, and client numbers.
Many of my clients have also had people specifically mention how compelling their copy was on sales calls, and have found themselves easily selling $3K+ packages to cold leads who only just encountered their work and website.
This is also the copywriting process that I have used personally to grow my business to 6+ figures, even with a toddler at home and very limited working hours.
I guarantee that you'll walk away from this bootcamp with a ton of actionable takeaways.
If, for some reason, you don't feel like you received any value from it, you can get a full refund within 7 days of purchase.
You can email my support at email@example.com, showing that you completed the homework tasks (and letting us know why you didn't find them useful), and we'll give you your money back.
Your showstopper website copy is waiting!
I want you to walk away from this bootcamp with proven copywriting strategies in your back pocket, that you can use again and again to attract more clients with less effort.
I want you to no longer have to GUESS what to do with your copy in order to have words that actually convert on your website.
And I want you to have magnetic words that convey your powerful thought leader message 24/7 on your site.
Finally, I want you to feel like you don’t have to show up anywhere near as much to market your business in order to bring in leads and cash, because your web copy is doing MORE of the hard work for you.
I’m seriously SO excited to share this knowledge with you, and to help you upgrade your web copy to bring in more conversions, with less effort!
Discover how to craft soulful website copy that builds your legacy, as well as your business
web copy that
The beloved on-demand bootcamp for online business owners who are ready to learn what's working NOW with website copy, so they can bring in more sales with less effort (and plenty of integrity and soul!)
What My Clients Say
"I onboarded an amazing cohort of women!"
Gemma Went, Business Consultant and Mindset Coach
"Suzy and I worked together after I'd gone through a huge uplevel and found myself in a 'no woman's land' of messaging! I loved her blend of true copy and messaging expertise, and intuitive channeled insights.
She also helped me make important shifts in my sales copy before an upcoming big launch, where I onboarded an amazing cohort of women. Definitely recommend working with her!"
"My website copy made getting on sales calls a breeze!"
Damaly Shepherd, Brand Portrait Photographer
"Suzy is magical to work with and absolutely worth the investment!
Not only did she give me copy and messaging that helped me regularly close paid-in-full 4-figure packages (and which made getting on sales calls a breeze!), but she saw what I was stepping into and helped me claim it, in language that truly landed with the people I most love working with!"
"The sales page we created is calling in beautifully-aligned clients!"
Jess Keating, Author, Scientist, and Money Mentor
"Where to begin on Suzy's brilliance? She is the perfect combination of nerdy wordsmithery and intuitive know-how! She helped me come up with clear language and ideas that resonate beautifully with the creative badasses who work with me.
The sales page we created feels like a living document that truly expresses my work, and it's still calling in beautifully-aligned clients to this day!"
Suzy really helped me own my unique way of seeing and doing things. Not only did that obviously help me bring in more aligned clients, but it made me feel more confident about who I am and what I’m here to share. Thanks to her, I’ve definitely tightened my copy!
Dr. Sarah Coxon
Business Mentor for Magical Women
Suzy is a rare gem and more of what the world needs right now - someone who can help empower other business owners through the power of words and connection. She is incredibly knowledgeable, very kind and encouraging, and is a UNICORN at copywriting!
Sound Therapist and Musician’s Coach
Soon after my work with Suzy, I used the messaging we'd created in an informal call with a potential client, and the client immediately wanted to work with me! Anyone wanting to revamp their messaging and experience quick results, should look no further than Suzy!
DR. EDIE MOORE
LEARNING EXPERIENCE DESIGN STRATEGIST
Suzy's live trainings are so good that I've bought tickets to some of them twice! I always come away with so many golden nuggets, and I love how the way she teaches is never overwhelming, but really simple and fun!
Martha Cristina Garza
Luxury Branding Strategist
After time in Suzy's energy your words will sound like fire, like who you really were before the world told you to be 'quiet and nice'. You’ll have words and language that activate the souls of your dream clients and just click - in a sentence, she's magic!
Suzy is a copy wizard! She gives you the tools, confidence and excitement to find for yourself the best words to attract your soul-aligned clients, so you can draw in the people you're truly meant to serve. It's an honor to work with her!
BODY AND WEIGHT EDUCATOR
Copy is a living, breathing thing, and Suzy brings out magic with it! Her live trainings are a great way to work through your own words and also watch her in action with others: helping you better understand how to bring power, authenticity, and exciting copy to life in real time!
VOCAL COACH + MENTOR
Suzy is the most amazing mentor I have met, and her teachings are a true vortex for expansion! She'll help you get clear on what you stand for, embrace who you are, and have your business messaging and copy truly support you. Thank you so much, Suzy!
Intuitive Business Coach
I’ve never felt good at writing copy, but Suzy's trainings have given me hope! She has a real knack for such a simple analysis of what people do and why — for the first time ever, I see how I could talk about my work in a way that’s compelling and feels true to me. I'm so happy!
LIGHTING DESIGNER AND ARTIST
I recommend the bootcamp to anyone seeking support with identifying and expressing the deepest parts of their messages and offerings! The way Suzy really sees her clients and their work is very supportive, and I feel more confident about my message and its validity now!
ENVIRONMENTAL HUMANITIES PROFESSOR + THOUGHT LEADER
I would absolutely recommend this program - unquestionably good use of $37! I have gone through and updated parts of my website based on what I learned in this session and the difference is amazing. I especially appreciated the personal feedback in the FB group!
WRITING COACH AND CHIEF POETRY OFFICER
Since working with Suzy, I don't feel afraid of writing copy anymore. I know I can do it on my own now - I feel independent, confident and much more clear about what to do moving forwards. Plus, I really gained a sense of the true depth of my work!
VOCAL COACH AND HYPNOTHERAPIST
"Suzy's teachings on web copy are laser-focused and action-oriented! I feel more confident in my messaging now than ever before, have a clear action plan and vision, and can't wait to implement everything I learned!"
PERSONAL STYLE EXPERT
"Suzy kicks butt - I loved seeing her whip through attendee Q's and deliver insightful A's in record time! I'd been banging my head against a wall with my writing and words, but this workshop helped break the cycle!"
"Before absorbing Suzy's insights about web copy, I honestly didn't know what to say about what I did. Afterward, I rewrote my website in 3 days! Best money I have ever spent for my business besides purchasing my camera!"