Let’s face it — when it comes to the reasons why people buy things…… the reality is that logic doesn’t always have a lot to do with it!!! (Anyone who’s ever made an impulse purchase or bought something they couldn’t reeeally justify knows exactly what I mean!) We don’t splurge on the …
Content planning and marketing tips
Do this one thing if you want to write high-converting web copy!
Confession time: The first time I first tried to write my own web copy, it was a disaster. It was right back at the very beginning of my online business, and I just sat at my kitchen table with my laptop, and edited and edited and edited… And because of that non-stop editing, it took me …
Do you NEED to educate your audience in your free content?
How much should I educate my audience in my free content? How do I give VALUE in my content WITHOUT giving away too much? And — How do I turn the readers of my free content into actual paying CLIENTS? Honestly, these are some of the most common questions I get asked all …