Let’s face it — when it comes to the reasons why people buy things…… the reality is that logic doesn’t always have a lot to do with it!!! (Anyone who’s ever made an impulse purchase or bought something they couldn’t reeeally justify knows exactly what I mean!) We don’t splurge on the …
Persuasive Sales Copy
Do this one thing if you want to write high-converting web copy!
Confession time: The first time I first tried to write my own web copy, it was a disaster. It was right back at the very beginning of my online business, and I just sat at my kitchen table with my laptop, and edited and edited and edited… And because of that non-stop editing, it took me …
How To Write Sales Copy That Makes Your Readers Say “YES”!
Sometimes, we think we've got our messaging all figured out. I mean, how hard can it be?! Write like you talk, say what you mean, be clear, be helpful, be specific... And then something happens to shake our confidence. Maybe that something isn't TERRIBLE. But it's not great …