When people talk about copywriting mistakes, they often point out the fairly obvious ones -- like being too stuffy in your copy, never using the word "you", or not having a clear call-to-action. I'm NOT going to talk about those kinds of mistakes here. The mistakes I'm gonna discuss in this …
Website copywriting tips
3 Magic Copywriting Phrases To Convert Readers Into Buyers
Blank pages. Blinking cursors. Writer's block. It happens to the best of us. Usually, in situations like that, I'd recommend *backing away* from your computer and launching yourself into the fresh air for a change of scene. (Possibly picking up some coffee and/or chocolate along …
How to craft your brand voice as a coach or consultant (even if you have no idea where to start)!
In the (sometimes overwhelming!) world of online business and marketing, people talk a LOT about the best ways to craft your brand voice and about the need to show up authentically in your messaging.But what does all that actually mean?And how the heck do you get started with it?This article walks …