Discover how to create brilliant (and better-converting!) copy, so you can unlock more ease and profit in your business
With Conversion Copywriting 101: The Masterclass
Have you ever wished you knew how to write more persuasive, compelling copy, which would make your readers say “Omg, WANT!” to more of your stuff?
And would you love to get your hands on an actionable toolkit that would help you quickly punch up your existing copy, in a way that leads to deeper connection with your readers AND to more sign ups and sales for your business?
This is where we make it happen.
In just ninety minutes (and in a super digestible, non-overwhelming way!), this no-fluff masterclass training will walk you through the most important principles behind highly effective conversion copy, and show you exactly how to put them into action for your own business and words.
You’ll learn how to make quick, impactful upgrades to your existing copy, so that it gets your ideal clients to fully appreciate what makes your work so valuable, how you’re different from your competition, and why they should snap up your offers faster than a British person makes a grab for a cup of tea on a Monday morning...
"The ROI on my investment with Suzy is in the double digits!"
Jaclyn Bradley, Financial Advisor Coach
"Writing copy that captured my company's personality while giving credit to the impactful work we do was daunting. Suzy teaches the most up-to-date ways to write genuine and compelling copy, along with strategies to help simplify the process!
Thanks to her, I am clearer and clearer on the impact of my work, and how to message that impact in a way that lands business and converts sales. She's saved me SO MUCH time and energy - she is a wizard with words!"
"I write something to my list and people reach out to work with me!"
Jen Walthers, Mindfulness & Wellbeing Expert
"Since working with Suzy, I'm writing less but I've got people reaching out to work with me more - my workshops have filled up, I've doubled the number of 1-1 clients I'm serving, and opportunities to speak and teach to other people's audiences land in my inbox regularly.
My messaging is so clear and magnetic now, I love sharing about what I do and how the right people respond. It's a shocking kind of magic actually - I write something to my list and people are eager to know more and reach out to work with me!"
Hey there! I'm Dr. Suzy Cater.
I'm an acclaimed expert in conversion copy and messaging, who's helped hundreds of women entrepreneurs worldwide use the power of their words to skyrocket their business profits.
I'm also a British lass living in New York, a former academic turned intuitive word sorceress, and a mama to two (mischievous and slightly wild!) kiddos under 4. (Yes, I've watched Frozen approximately 15 and a half million times! 
)
With degrees from the University of Oxford and N.Y.U. under my belt, I've also won awards for my research and teaching, appeared on numerous podcasts, and written and consulted for startups, national franchises, international charities, leading EdTech companies, and New York Times bestselling authors.
Now, after years spent helping my clients experience incredible results (such as sold-out group programs, getting fully-booked with 1:1 customers, having their most successful launches EVER, and hitting their highest-ever income months and/or revenue years following our work together)...
I'd love to share my best copy insights with YOU in this epic masterclass — at a fraction of the investment that it usually costs to work with me!
If you feel like your copy could be doing a much better job of communicating your gifts and turning readers into leads and clients...
Or if you sense that you have more to share and speak up about in your copy, but you don't know how to do it in a way that's also marketable and profitable...
Then this is a fabulous opportunity to leverage the power of your voice to create more compelling, true-to-you conversion copy that genuinely moves the needle for your business.
"The sales page we created is calling in beautifully-aligned clients!"
Jess Keating, Author, Scientist, and Money Mentor
"Where to begin on Suzy's brilliance? She is the perfect combination of nerdy wordsmithery and intuitive know-how! She helped me come up with clear language and ideas that resonate beautifully with the creative badasses who work with me.
The sales page we created feels like a living document that truly expresses my work, and it's still calling in beautifully-aligned clients to this day!"
"I sold three 1:1 packages without even a sales call!"
Emma-Louise Parkes, Ambitious Introvert's Coach
"My messaging had been feeling out-of-date for where I was in my business, and like a very watered-down and insipid version of me.
Suzy helped me articulate things I hadn't been owning or seeing as important... and when I emailed my list to promote two new 1:1 spots with my new messaging, I sold THREE without even a sales call, giving me a $15K week!"
Are you interested in a value-packed training that will make your writing process so much easier, and help your copy get much better results?
THIS CREATIVITY-SPARKING 90-MINUTE MASTERCLASS WILL WALK YOU THROUGH...
4 simple-but-intuitive copy improvements that you can do in minutes to instantly increase the effectiveness of any piece of copy (these are REALLY juicy and action-focused, and you can use them to upgrade your sales pages, emails, landing pages, and more!)
My tried-and-tested two-minute Inspiration Activator exercise, that will help you pour more of your confident inner thought leader into your copy (and also wave GOODBYE to any writer’s block that's currently keeping you stuck or overwhelmed!)
The game-changing mindset shift you can make ASAP in order to change your entire attitude to conversion copy, and massively shift your perspective on using your voice to sell
The must-do action step to take after writing your copy (which virtually everyone forgets about, but will help you publish your copy faster and increase your conversions even more!)
Plus: find out why Leonardo DiCaprio seriously matters to your copy, how dirty laundry can help you write your sales page better, the big mistake I made when I was first starting out as a copywriter, and the real reason you’re not standing out enough from your competitors... (and more DELICIOUS COPYWRITING GOODNESS to boot!)
Oh, and did I mention that you'll also get...
- Instant access to the full 90-minute masterclass as soon as you buy it
- A private portal where you can watch the masterclass as many times as you like (it's broken down into bite-size chunks, for easier viewing!)
- A full transcript of the masterclass (in case you prefer reading to watching!) and downloads of all of the slides
- An audio version of the masterclass that you can listen to in a private podcast feed, on the go on your phone
- A seriously AWESOME accompanying workbook to help you keep all your ideas in one place, and put the teachings into action faster with curated checklists, reminders, self-reflection prompts and goal setting sheets
"I onboarded an amazing cohort of women!"
Gemma Went, Business Consultant and Mindset Coach
"Suzy and I worked together after I'd gone through a huge uplevel and found myself in a 'no woman's land' of messaging! I loved her blend of true copy and messaging expertise, and intuitive channeled insights.
She also helped me make important shifts in my sales copy before an upcoming big launch, where I onboarded an amazing cohort of women. Definitely recommend working with her!"
"My website copy made getting on sales calls a breeze!"
Damaly Shepherd, Brand Portrait Photographer
"Suzy is magical to work with and absolutely worth the investment!
Not only did she give me copy and messaging that helped me regularly close paid-in-full 4-figure packages (and which made getting on sales calls a breeze!), but she saw what I was stepping into and helped me claim it, in language that truly landed with the people I most love working with!"
Please know: this is not a masterclass disguised as a sneaky sales pitch...
... with barely five minutes of real teaching, a long cringey upsell, and virtually no information that you haven’t heard before. (Bleurgh!)
Likewise, there's no never-ending ideal client avatar exercises here (been there, done that, got the #yawnface t-shirt, right?!) and I PROMISE I keep all the generic "write like you talk" advice to a minimum. (Okay, okay, I say it once! Just once! Lol.)
In a nutshell? This is ninety minutes of teaching GOLD (taught by an award-winning former college professor and expert conversion copywriter), that will leave you feeling so much more confident about all of your copy and messaging, and help you to increase your leads and sales with words that feel wayyyyyyy more impactful and YOU.
Basically, if you'd LOVE to...
- Know exactly how to upgrade key parts of your copy ASAP to create a magnetic online presence that works 24/7 to grow your business...
- Start to relax in the knowledge that you have the powerful words you need to draw in your perfect-fit clients with ease all over your website and sales pages...
- Know how to talk and write about your offers in a way that not only makes people want to buy from you, but that also positions you as an inspirational star player in your industry...
Then Conversion Copywriting 101: The Masterclass was totally designed for YOU.
"I shared my new website copy... and got a client lead within hours!"
Brooke Adams Law, Author, Publisher and Writer's Coach
"Suzy's actionable resources and trainings are worth their weight in gold. My copy is exponentially stronger, my services and positioning are clearer, and I feel excited about sending people to my website for the first time in years!
I'm much stronger at articulating the benefits of working with me and I'm writing sales copy so much faster now. Plus, I published and shared my new website copy... and got a client lead within hours!"
"I sold out my group program with a waiting list in just a few days!"
Lauren Levine, Mindful Movement Mentor
"After Suzy worked her magic on my sales page, I sold out my group program with a waiting list in just a few days!
My work with her also guided me to a soul aligned place where I not only hear, but can actually speak my own truth and desires. This has brought a deeper connection drawing more of my soul clients into my life. Suzy was such a gift for me!"
Got Q's? I've got answers!
The masterclass is ideal if you're a creative entrepreneur, coach, consultant, service provider or course creator, and you want to set up your copy so that it works more effectively to grow your business and revenue, and help you to work LESS.
Even if you've taken other copywriting trainings before, you'll get a lot of fresh ideas and perspectives from this training, as well as tons of actionable insights that you can implement right away.
If you've been thinking for a while that you want to get better at writing copy, but haven't wanted to invest in a huge, expensive course in order to do that, this is especially perfect for you!
When you purchase the masterclass, you'll receive an email that will give you login information to a private portal (on Kartra) where you can watch it.
You'll also receive an email that will allow you to listen to the full training on a private podcast feed, wherever you get and listen to your podcasts.
If you prefer reading to listening, you’ll be able to download the full masterclass transcript and all of the slides in the private portal too, along with the accompanying masterclass workbook.
To clarify: this is an action-oriented masterclass training on the most important principles of conversion copywriting, which will give you tons of ideas and action steps for quickly upgrading and increasing the effectiveness of your own copy.
While it will give you plenty of insight into how you could make your own words convert better, it does not go into the nitty gritty of any particular piece of copy (e.g. sales page copy layout, how to write an about page...)
Instead, it teaches timeless copywriting principles that you should be thinking about any time that you write copy for your business.
You'll get access to the class in video and audio format (via a private podcast), be able to download all transcripts and slides, AND get an awesome accompanying workbook, which is designed to help you keep all your ideas in one place and put the teachings into action faster, with curated checklists, reminders, self-reflection prompts and goal setting exercises.
A final note...
If you're feeling called to do the masterclass, then please don't let any beliefs around "not being a good writer" stop you from taking your voice and business to their next dazzling level of impact...!
Because here's what I believe:
---> You do NOT have to be a professional copywriter to write fantastic, high-converting copy
---> Copywriting does not have to be serious, prescriptive, or about following a long list of rules
---> You CAN do this, and start sharing your message in hugely impactful, industry-influencing ways
---> Your voice is exquisitely powerful... and I'm going to show you how to fully claim that in more of your copy, so you can call in more ideal clients with words that work 24/7 to do more of the heavy lifting of selling for you
Ready to whip up soulful copy that converts better, and positions you as more of a thought leader in your field?
More From My Clients
Copy is a living, breathing thing, and Suzy brings out magic with it! Her live trainings are a great way to work through your own words and also watch her in action with others: helping you better understand how to bring power, authenticity, and exciting copy to life in real time!
LISA TOWNSEND
VOCAL COACH + MENTOR
Suzy is the most amazing mentor I have met, and her teachings are a true vortex for expansion! She'll help you get clear on what you stand for, embrace who you are, and have your business messaging and copy truly support you. Thank you so much, Suzy!
Ramona Freedman
Intuitive Business Coach
I’d never felt good at writing copy, but Suzy's trainings helped so much! She has a real knack for such a simple analysis of what people do and why, and she does it in a way where you don’t have to spend a lot of time to see results. At last I can talk about my work in a way that’s compelling and feels true to me!
KAREN KUCHEL
LIGHTING DESIGNER AND ARTIST
Suzy's live trainings are so good that I've bought tickets to some of them twice! I always come away with so many golden nuggets, and I love how the way she teaches is never overwhelming, but really simple and fun!
Martha Cristina Garza
Luxury Branding Strategist
After time in Suzy's energy your words will sound like fire, like who you really were before the world told you to be 'quiet and nice'. You’ll have words and language that activate the souls of your dream clients and just click - in a sentence, she's magic!
EMMA TYNAN
business coach
Suzy is a copy wizard! She gives you the tools, confidence and excitement to find for yourself the best words to attract your soul-aligned clients, so you can draw in the people you are truly meant to serve. It's an honor to work with her!
DIANA BEDOYA
BODY AND WEIGHT EDUCATOR
Suzy really helped me own my unique way of seeing and doing things. Not only did that obviously help me bring in more aligned clients, but it made me feel more confident about who I am and what I’m here to share. Thanks to her, I’ve definitely tightened my copy!
Dr. Sarah Coxon
Business Mentor for Magical Women
Suzy is a rare gem and more of what the world needs right now - someone who can help empower other business owners through the power of words and connection. She is incredibly knowledgeable, very kind and encouraging, and is a UNICORN at copywriting!
Lynne Stukart
Sound Therapist and Musician’s Coach
Soon after my work with Suzy, I used the messaging we'd created in an informal call with a potential client, and the client immediately wanted to work with me! Anyone wanting to revamp their messaging and experience quick results, should look no further than Suzy!
dr. EDIE MOORE
LEARNING EXPERIENCE DESIGN STRATEGIST
"Suzy's teachings on copy are laser-focused and action-oriented! I feel more confident in my messaging now than ever before, have a clear action plan and vision, and can't wait to implement everything I learned!"
SWAPNA PATEL
PERSONAL STYLE EXPERT
"Since working with Suzy, I don't feel afraid of writing copy anymore. I know I can do it on my own now - I feel independent, confident and much more clear about what to do moving forwards. Plus, I really gained a sense of the true depth of my work!
Katie crooks
vocal coach
"Before absorbing Suzy's insights about copy, I honestly didn't know what to say about what I did. After taking one of her workshops, I rewrote my website in 3 days! Best money I have ever spent for my business besides purchasing my camera!"
Juli isola
PHOTOGRAPHER
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