Fire Starter Copy Project

with Dr. Suzy Cater

Where we draw out the full power of who you are to create messaging and copy that change your life, as well as your business


Fire Starter Copy Project

with Dr. Suzy Cater

Where we draw out the full power of who you are to create messaging and copy that change your life, as well as your business

This is where we draw out your most potent gifts and message, and put them front and center of your website or sales page.

It's where we draw out the magic currently burning a hole in your heart — and pour it into words that magnetize, inspire, and sell from a truly soul-aligned place.

Because it's time to claim YOUR big vision and showcase what you're 
really here to say.

No more hiding or holding back.

No more playing it safe and following other people's rules.

Just you. Your brilliance. And your offers. Expressed in copy that touches your dream clients' souls.

(Because the words that got you here won't take you there — and you're ready to CLAIM the bold, fiery part of yourself that's been waiting in the background, longing to be given a voice...)


⚡ Personalized Deep-dive Messaging Exercises and Sales Page / Web Copy Template

Expect the deep-dive exercises to get you thinking about your work and your voice in unexpected ways — clients regularly tell me, "Nobody's EVER asked me questions like these before!" You'll also get a personalized template (that you can keep and reuse for future copy projects!) to help you create an initial draft of your sales page or web copy.

⚡ Pre-Project Review of Existing Copy and Content

So I can gauge where you're at, what you're moving into, and where things could most benefit from a shift or some tweaks.

⚡ 1 x 2 hr Messaging and Offer Activation Call

This is where we delve into who you are and where your REAL magic lies. I'll get to know you, your mission, what you stand for and how you're different in your industry. We'll also clarify your Client Desire and Thought Leader Messages™, and zero in on your paid offers and the messaging around them, so you know how to talk about them in a way that simply and effectively draws in your dream clients.

⚡ - 1 x 3 hr Asset Creation Call, 7-10 days later

This is where I edit or rewrite your website or sales page copy with you live over Zoom, so that it resonates deeply with the RIGHT people, positions you in a completely unique way, and conveys that you're a trailblazing star in your field. We can usually make edits to multiple web pages, write a one-page website from scratch or upgrade an entire long-form sales page in this time.

⚡ 1 Week of Email and Voice Messaging (via Voxer) Access to me, in between the calls

This can be used for brainstorming, questions, and verbal feedback on your messaging and ideas as they shift throughout the project.

⚡ 1 x In-depth Copy Edit

The day after our Asset Creation call, I'll go back in to make final edits to perfect your copy.

⚡ 1 x Post-Project Copy Video Review

After your designer has worked on the copy we created together, you can send over a link to it and I'll shoot you a video with any feedback I have on how it could be made to pop and convert better, if necessary.

⚡ 2 Weeks of Further Post-Project Email Support 

For any final questions, copy / content feedback, or tweaks!

Here's what some of the women who've worked with me before you have to say...

Damaly Shepherd

Damaly Shepherd, Brand Portrait Photographer,

"My work with Suzy has made getting on the phone with potential clients a breeze!"

Suzy is magical to work with and absolutely worth the investment!

Before, my copy was okay, but I wanted my website to really be a piece of me that pulled in my ideal client. Working with her was amazing — I felt like she truly understood me and my business ❤️

She didn’t just give me great, professional copy — she also helped me flesh myself out by guiding me to get so much clearer on who I am, the clients I help, and HOW I help them. It’s made getting on the phone with potential clients a breeze!

Just recently, I had a consult with a dreamy ideal client, who told me that my website copy spoke directly to her... and that's what made her hop on a call right after being acquainted with me.

On another sales call, I was explaining the care I put into my work and the person said she could feel that from my website. I know that's because the care in the copy complements the care in my images.

Since working together, I get compliments on my website all the time, and I feel a lot of pride in what we created!

We worked hard on that copy for it to convey its message to the right people, and now it's doing its job and turning into money! 🤩

Not only did Suzy give me words that now help me regularly close paid-in-full, four-figure packages (!), but she saw what I was stepping into and helped me claim it, in language that truly lands with people I love working with.

Sara Loureiro

Sara J. Loureiro, Certified Business Coach for Female Entrepreneurs

Suzy opened my eyes to how little of "me" I was sharing in my messaging!

Before I worked with Suzy, I was feeling like I knew how to write sales pages and emails, but I didn't know how to do those 1% tweaks that would make so much more of a difference. Plus, I simply didn't have the energy to devote to them in my business anymore.

The sales page that Suzy worked her magic on was light years better than the one I made on my own. And working with her also helped me feel so much more confident in my launch!

I especially loved all of the prework Suzy got me to do — it really opened my eyes to how little of me I was sharing and how much improvement I could be making to my day to day copy!

After getting her help, I made the most revenue ever for my group program, and I'm now on track to make six figures in course sales alone!

Yasmine Salem Hamdan

Yasmine Salem Hamdan, lawyer for coaches and creatives, and founder of Coaches and Company

"Working with Suzy was nothing short of wonderful!"

Before working with Suzy, I had an idea of the kind of message I wanted to convey, but I wasn't sure how to deliver it. My copy was non-existent as my website needed a complete makeover!

I decided to get help from Suzy based on her track record of helping women and business owners like me, and because of her ability to convey a message in a creative and effortless way.

I loved meeting with her virtually, and that she intentionally created a space where I could brain dump all the things I had in my mind! Together we worked through it all together in order to identify what we needed to focus on during our time together.

The experience was nothing short of wonderful. It helped me gain so much clarity in my messaging and in how to better communicate with my audience.

Now, I love my messaging and copy, and I can't wait to share it with the world! Suzy, you're the best! Thank you!!!

Jennifer Gluckow

Jennifer Gluckow, Global Sales Expert and Bestselling Author of "Sales in a NY Minute"

"Suzy's copy banked us multiple 5 figures in sales!"

Suzy’s copy banked us multiple 5 figures in sales over a long weekend and skyrocketed our mailing list engagement!

Plus, her knack for offering high-level messaging strategy, and her ability to identify powerful, relatable stories that deeply connect with your audience is incredible.

Thanks to her help with storytelling, I was ALSO able to rock one of the biggest onstage talks I’ve ever delivered — it was a massive moment in my career!

Emma Tynan

Emma Tynan, Visibility Coach and Speaker

"In a sentence... Suzy is magic!"

After spending time in Suzy's energy your words will sound like fire, like who you really were before the world told you to be “quiet and nice”.

After I combined my unique visibility strategies with her deep-dive messaging work, I was able to launch myself back to consistent 5-figure months after maternity leave with ease.

My voice was already strong - but the messaging work we did together helped me elevate it to a whole new level!

Once you work with her, you’ll have words and language that powerfully activate the souls of your dream clients and just CLICK.

You’ll have words that have resonance and sell your offerings and convert in seconds…

In essence, she’ll translate the language that's in your Soul and show you your powers that were there inside you all along.

In a sentence... Suzy is magic! Work with her now!

Nicole Muller

Nicole Mueller, Harpist and Coach for Musicians

Nicole booked new high-ticket coaching clients within days!

Before our work together, I was struggling with defining my ideal client and talking about myself and my message. I was also lacking clarity around my offer.

Messaging is all about your inner truth, wisdom and beauty. But it is much easier to get the message out, if we have someone else to help us. Someone else who guides us, so we can totally retreat to our non-judgmental subconscious, where the words just flow.

My favorite part of working with Suzy has been the way she leads you through her process and also the powerful questions she asks.

Her questions have helped me draw out what I REALLY want to do, what my real MISSION is, WHY I have this mission, and what I REALLY want and need to do in 2021.

And the cool thing about it? Not only do I have this clarity for myself, but I have all my WHY's, my WHAT's and FOR WHO's written down. In beautiful language. My own language, actually. Not salesy, not braggy, just me. And true.

But I would never have found these sentences, if no one had asked me these powerful questions.

Suzy has brought clarity and structure into my brain and my messaging, and left me feeling so much clearer, more at ease and super in alignment with what I do and offer. In sales calls, I can articulate so much better who I am and what I do — and that's showed, because without doing anything else on my part, I signed up two new coaching clients within a week after my very first session with her.

Working with her has been one of the best steps in growing my coaching business, and we're only just getting started!

Carina Lawson

Carina Lawson, Business Mentor, Time Management Expert, and Creator of the award-winning Ponderlily Planner

"My new website copy is PERFECT!"

OMG. So. Much. Support. Let's be clear that Suzy did a lot more than write my website copy -- she really took the time to learn more about my business, my motivation behind getting started, and how I could really help my clients. We also talked about my offers and how they could be best positioned to attract my ideal clients. I absolutely LOVED working with her.

Before our project I wasn't really aligned with my offer and the way I was about to get started with this business. I was also frustrated and my copy just didn't sit well with me — it was based on a template that seemed outdated and overdone. Now, it's perfect.

I was able to install my new Home and About page copy into my website and I couldn't be happier. The messaging is spot-on, sounds like me, and attracts my ideal client.

Plus, Suzy helped me develop my offer in a way that was more aligned with my expertise AND she helped me reframe my mindset about pricing, so the copy was really the icing on the cake!

She made me realize my services are needed and could really help people. More importantly, it absolutely lights me up that I get to do what I do — I can't wait to work with Suzy again!

"What I got was so much more than web copy!"

Where do I start? Suzy is a master at what she does! She put me at ease the minute we started working together and I quickly felt like I was working with a friend.  With her expert listening and observation skills, she was able to quickly and intuitively “get me”. 

She knows just the right amount of push that is needed to get you to break through and doesn’t stop until she gets to the core. It was just what I needed.

When we met, I had a draft of the copy for my website. I knew roughly what I wanted to say and didn’t want to say but I did not know how to articulate my message in a way that felt authentic, non-buzzwordy, and succinct. I was also feeling disappointed and discouraged after having hired a copywriter who failed to deliver anything other than edits to my own website copy brainstorm.

Suzy was able to hear what I said — and what I didn’t say but needed to. She was patient, but held me accountable. She helped me name and claim my value and what I deliver for my clients in a way that sounds and feels like me (but better, lol!)

At the start of our project, all I wanted was a completed website that communicated what I do. What I got was so much more!

Suzy helped bring clarity to the messages that I want to communicate even beyond the written word. The process of working with her also helped to reinforce my value.

I now feel confident that I have a foundation of work and new skills to leverage as I build and grow my business. She opened my eyes wide to the difference between copywriting and messaging, and to the power of owning and expressing WHO I am and WHY I do what I do. Thank you, Suzy!

Angela Mastandrea, Creative Operations Consultant,

Kate Kayaian

Kate Kayaian, Cellist and Founder of the Virtual Summer Cello Festival

Kate made $40K with the first launch of her group program!

It's an amazing experience to watch Suzy work. Her brain goes a million miles a second and she's like a master sculptor with a keyboard instead of a knife.

She chiseled my random blobs of information into gorgeous copy right before my eyes!

Not only did I end up with beautifully professional copy that successfully converted readers into clients, but Suzy forced me to get real with WHY I was doing the festival in the first place.

Getting down to my nitty-gritty core values and what, EXACTLY, I was aiming to offer these students (both in terms of the actual nuts and bolts of the program AND the longer-term transformation they would experience) helped me to make every single decision afterward based on those answers.

The next generation of world-class cellists owes Suzy Cater quite a lot!

Jennifer Pielak

Jennifer Pielak, Creative Coach and Performer

"Suzy really has a special gift -- everything is flowing so much easier now!"

I WAS TOTALLY STUCK in “rumination hell” and extremely frustrated about my core messaging before working with Suzy. I was trying to refine one of my offers and I kept finding myself writing and writing and going around in circles. Finally, I realized that I actually hadn't clarified my core messaging — who I am, my story, what I'm about, what I stand for, the transformation I want for my clients.

I found Suzy on Instagram and was instantly attracted to her words. She is so down to earth and a very similar personality to me — highly sensitive, big heart, intelligent, high-achiever, creative, fun and genuine — and really understands the unique challenges women entrepreneurs and creatives face in showing up and expressing their voices. She listens so well and creates a safe space for this work — which is really needed!

I loved how thorough she was in really getting a sense of me and my business on a deep level. I also loved her personable approach, we had a lot of laughs during our session together.

Her outside, expert eyes are fine-tuned to pulling out what makes YOU and what you have to offer really shine through. Suzy challenged me to be braver, and I really appreciated that. At the end, it was super awe-inspiring watching her write up a Messaging Anchoring Statement for me. She really has a special gift. I felt this huge wave of calm come over me, along with a powerful feeling — like, "YES. THIS is it. This is who I am in my business and what my business is about."

I feel like everything is flowing so much easier now that I've got everything defined. I feel more confident, clear, and brave and when I sit down to write a newsletter or Instagram post — the words just come. There is just more momentum and actual movement forward now. No more (metaphorical) ramming my head against a wall. I feel like I have a little Suzy in my head cheering me on and giving me the extra boost I need whenever I write copy and express my voice. Quite honestly, I'm so dang excited about my business and upcoming launch!!!

Suzy didn't just help me with my copy — she helped me investigate my sense of self-worth in my business. She also helped me see that I wasn't sharing my own stories and experience — that I was dimming my light. I am grateful that she helped me see this and gave me the safe space to talk this through as well. I've learned that whatever is going on on the inside WILL show up in your copy. And one of the best ways to unblock yourself and set yourself free and move to your next level is to work with another heart-centred human being who can help you see what you aren't seeing. It's GOLD.

Now, I feel like I've found a secret hidden gem in the female entrepreneur copywriting space, and Suzy continues to inspire me. She is magical and down-to-earth at the same time, and here to lift us all up and to help us do the best work we can do — so we can make money and feel freedom and help make a positive impact on the world. You are in the BEST hands with Suzy. If your gut is saying you should work with her, or you've suddenly stumbled on her work — it's definitely the universe telling you to go for it.