Blank pages. Blinking cursors. Writer's block.
It happens to the best of us.
Usually, in situations like that, I'd recommend *backing away* from your computer and launching yourself into the fresh air for a change of scene. (Possibly picking up some coffee and/or chocolate along the way !)
But sometimes, a change of scene isn't ENOUGH.
Sometimes, you need a helpful nudge or hint to get things rolling again.
And sometimes, you just need to get the damn copy WRITTEN.
That's why I'm sharing THREE magic copywriting phrases with you today, which you can use in just those kind of why-aren't-the-right-words-coming-to-me situations.
Not only are these 3 copywriting phrases excellent for getting the old creative juices flowing, but they're also exceptionally effective at packing an emotional punch with your readers, and leading to increased conversions and sales.
(Seriously, you want to start using these babies like, yesterday!)
So go ahead, open up your writing toolkit, and get ready to add the following three phrases to it...
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Your 3 kick-ass copywriting phrases (for more subscribers and $$$!)
1. "Whether you're ... or ..."
Honestly, SO MANY business owners struggle to write in a way that appeals to multiple segments of their target audience.
Usually, they have several groups of people they want to attract, and they don't want to alienate any of them.
One solution to this conundrum is to find an underlying belief, aspiration or frustration that ALL the different client types you'd like to connect with have in common, and evoke that belief/aspiration/frustration in your writing.
But there are also times when you just want to spell it out - clearly and simply - that "YES, what I'm offering is relevant to you and your situation!"
In which case, "whether you're ... or ..." is a SUPER easy way to address and quickly bring together multiple groups in your copy.
2. "... , SO THAT ..."
Everyone tells you to highlight the benefits, not just the features, of what you're selling in your copy.
But that can be tricky to do, and plenty of entrepreneurs get lost in the weeds as they focus more on explaining what the PROCESS of working with them looks like.
So if you're writing descriptions of your process or the kinds of services you sell, I'd advise slipping in this handy phrase at the end of some of your sentences. It'll ensure that your copy finishes with a memorable bang, and an emphasis on the RESULTS you provide to readers.
Virtually every awesome sales page or email funnel uses this word at some point, to paint a vivid picture that evokes the audience's big aspirations and hopes.
And if you're stuck on what exactly that picture might look like, have a go at using what I call the "one jump ahead" rule.
This is where you consider what you're offering, and then think one jump ahead (or even multiple jumps ahead!) into your customer's future.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Spend some time imagining what their future will look like if they decide to buy from you. And then get specific and CONCRETE as you follow up the word "Imagine..." with a paragraph or a few bullet points which describe scenes from that future.
In particular, remember to use visual details and play on your reader's senses as you write about what these scenarios might look and feel like for them.
Because the more intensely they can project themselves into the scenes you're evoking, the more compelling your copy will be.
Which of these three phrases do you plan on using first, and in which of your pieces of copy or content? Tell me in the comments!
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Love the post, it’s spot on! It may seam easy to sell, but the really hard part, I think, is actually transmitting to your potential audience how you and your product can help them. If your goal isn’t to benefit them, it will show pretty quickly. And if your goal is to help them, you still need the language and tools to prove that!
Definitely — it’s all about making your audience aware that they 1) have a pressing need for the type of product or service you provide 2) that you’re the perfect person to help them out and satisfy that need! And in both cases, emphasizing results and benefits is SO key in getting them to make that realization. Thanks for sharing your thoughts, Silvia 🙂 !!
Such great tips, I’ll be using them right away. Thank you!
Hooray! So pleased you found them helpful, Heather!
I like the psychology behind these phrases. They are a way to sell an idea while serving the customers’ needs. Thanks for sharing some powerful copywriting strategy.
You’re very welcome! I’m glad you found them useful 🙂