How I Create Evergreen Copy Assets That Convert

Ever been curious about how I REALLY create evergreen copy assets that convert so successfully for my clients? Settle in, love! This nine-minute video (with a full transcript) gives you a peek inside my process, which is pretty different from that of many other copywriters. 

Video transcript:

Hello, everybody. I am super excited to be here today. And I wanted to jump in. It's been ages since I did a video. I wanted to jump in because I want to have a little chat about some really cool developments in my messaging and my business and the way that I do things. And so I wanted to do some sharing here. Um, yeah, as I said, it's been it's been a while. Excuse me if I'm a bit rusty getting back on the bicycle here, the video production bicycle.

So I wanted to talk about basically some really cool news, basically, about the way that I am approaching all my business. And it's kind of basically stuff I've already been doing but haven't really been talking about. So I thought it was time to walk my walk, get on here and have a little chat about it. And so say hi if you're watching. Say hello in the comments. Say if you're on the replay, say what you think about this. I would totally love to hear your thoughts.

You may have seen some of my posts a while, a couple of months ago. So I now have two certifications in Energy work and Energy Healing, which is really, really cool. One of them is from Heike Fleischer, one of them is from Gemma Went. Both amazing stuff. Both taught me amazing things to kind of leverage the work that I was already doing with my intuition and channeling even more with my clients. So it's really powerful stuff. Super excited to be doing more of it with energy codes. It's very cool.

And at the same time, I also did Gemma's Conscious Business Consultant Certification Program, which means that I am bringing in even more in the way of business strategy to the work that I do with you.

And if you've ever worked with me before, you'll know that the way I approach copy and messaging, there's this very, there's a very important energetic component to it, but it's also laser focused on strategy and supporting your business strategically. Because I never want to give you a piece of copy that is not going to fit in the larger strategy of your business.

And all my clients will tell you that work we do always goes beyond just creating copy for a sales page, because we're always thinking about the offer, how they want to launch, what their preferred mode of launching is. Do they want to do sales calls? Is this a click to buy sales page? What can we do with the offer to make it more likely to sell?

Because obviously, at the end of the day, it's not just the copy, it's the offer, right? And also, what is copy without a solid marketing strategy behind it, too? So we're always looking always looking at your copy in the bigger picture of your business. And that's especially what I love doing with clients.

In my three week intensives with them, they are three week intensives, they're amazing. There's so much like energy stuff, business stuff, copy stuff. You walk away. I always say expect six to twelve months of messaging breakthroughs in just three weeks when you do that package, because it's freaking amazing. Basically all of this is being brought to the table even more.

Also my Human Design knowledge because I also did a program in that and love doing kind of human design readings for my people. Even if you're meeting with me to talk about a sales page, we might end up talking about your human design because that's always an option.

You can have me, you can just put your info in and I'll look up your chart before we chat to make sure that all the marketing advice I'm giving you is aligned with your human design, because this has just been huge for all my clients. They come to me about their sales page. And then I'm like, well, I saw in your human design chart and in the onboarding questionnaires with the life mapping and the client clarity and the million dollar messaging exercises that I get you to do in my bigger packages, it's all aligned. Or that there isn't an alignment here, and maybe you want to think about something else. And they're like, this makes so much sense. Everything is falling into place, finally bringing all of that stuff to the table.

And as I say, this is stuff I'm already doing. I just want to make sure that I'm talking about it because it's so important to talk about our frameworks and our processes and the complexity of the way we approach our work, because at the end of the day, this is what sets us apart. Right?

And I talk a lot about my background in academia and my PhD studying literature and all these thought leaders and epic writers who changed history and how that's always something you get when you work with me.

Like that thought leader stuff, the teaching fellow stuff. There's a lot I bring to the table. But I really wanted to make sure that that inspired intuition piece as well as that crystal clear strategy piece, which are both huge parts of my signature approach to the way that I do things are being talked about.

And that people know about them. And that people know that with those two things and with all my background as a conversion copywriter for the past several years, we're really putting you in the best position possible to have Evergreen Copy Assets that convert for you 24/7, that enable you to switch off from your business and let your copy do some of the heavy lifting for you.

And I was talking about this a lot recently because I opened the doors to my Web Copy Magic program, which is my biggest program on website copywriting. I have my smaller Web Copy Boot Camp that people can do too, just to get a taste of my approach to website copywriting, which is quite unusual. I haven't seen anyone else teach it like I have.

And about 100 women have gone through this bootcamp now and have been like most of them been like, wow, you really teach this in a very different way to everybody else. And I've had a ton of breakthroughs because of it. So thank you.

So I was talking a lot about this to those women in the bootcamp and to the women who've gone on to join me in Web Copy Magic, which is where I give you all my templates, all my resources, about everything to do with website copy, everything you could ever need, as well as energy activations and one on one feedback from me every month. It's a really cool program.

So, yeah, so we were talking about this a lot because I just think that it's so important, and it's so important, life places so many demands on us. It's so important to have stuff working in our favor. 24/7, stuff selling for us, marketing assets that are there round the clock working for us, so we don't have to do so much of the heavy lifting when it comes to selling.

And one of the women in my web copy bootcamp wrote about this, actually, in the comments. She was saying, I have thousands of people landing on my site right now and 80% of them aren't going anywhere, and I need to start leveraging that better, because what could this website be doing for me? This website could be doing so much more for me. Thousands of people going to your website, what are they doing? Are you leveraging that traffic?

Evergreen copy assets are kind of the third pillar of my approach to this framework and I'm just really excited to talk about it more because the past several months, I've been kind of building stuff up, getting back up after my maternity leave last year. The baby is now one. The baby is now one. So I'm excited to be gearing up to chat about this more.

If you are interested in any of my programs or with working with me one on one, I also have smaller copy intensives that I'm doing. If you, you know, the three week intensive isn't your cup of tea right now, definitely send me a message and we can chat about it or leave a comment under this video and I can DM you.

All right, so, yeah, really excited to share that and I'm sure I will be talking about lots more over the next several months. So, woohoo. Here is to cool frameworks, talking about the cool things we do, and I hope that also inspires you to talk about your process, everything you're bringing to the table, the magical, the magic of the experiences and the approaches and the modalities that you are bringing to things here. All right, bye. 

You may also like...

• The Email That Will Make Your Mailing List Subscribers Love You
• Do You *Actually* Need An Email Newsletter?
• How To Use Lead Magnets And Content Upgrades To 10x Your Biz Growth