Your Wealth-Creating Messaging Personality Is...

The Behind-the-Scenes Genius

There's no question about it: you're fantastic at what you do.

You have a treasure-trove of wisdom and expertise that you use to benefit others, and you pride yourself on delivering fantastic results for your clients.

The people you work with are usually exceptionally grateful for your help, as the changes you spark are big ones.

And when you show up for yourself as much you do for others, using your talents and voice on behalf of your own business? Then the results can't help but be phenomenal.


(And start enjoying the flow of clients, cash, and visibility opportunities that all come a wholeeee lot easier when you're tapping into your messaging strengths...)




Suzy Cater

You have a gift for sparking clarity and inspiration in others, and things often fall swiftly into place for people after their insight-generating interactions with you.

As well as your strengths as an educator and guide, you're also a multi-talented entrepreneur.

You're drawn to new ways to grow professionally and personally, and your brain is frequently buzzing with rich ideas for projects you want to start.

Combine that creative ambition with a commitment to producing messaging that showcases your talents, credibility, and big business vision... and you're on an exciting path.


To stay confident and not allow your insecurities about things you haven't yet achieved to stop you from positioning yourself as a high-end expert in your field.

Because once you start to treat yourself with the same care and generosity that you offer your clients, you'll open the doors to being recognized (and compensated!) as the talented force of nature you are.

"Last year's words belong to last year's language / And next year's words await another voice." - T.S. Eliot

How To Embrace Your Messaging Personality and Liberate Your Voice:

It's time to free yourself from the second-guessing and confidence blocks that can cause you to play it small with what you say. 

I'm here to tell you that you don't have to follow the "rules" to write powerful words that drive change. In fact, as a woman whose message is tied to an inspiring business vision and true passion for your work, you get to write OUTSIDE the lines.

Owning your signature wealth-creating messaging personality will give you the confidence and inspiration to let the words you need pour out of you.

The words for communicating the message you truly want to share and to attract the clients you're most excited to work with.

But beware of your messaging personality pitfall... 


Based on your quiz responses, you might struggle with prioritizing your own visibility and creating messaging that sells as well as educates.

Though you love learning from experts and sharing your knowledge to help others, you have to ensure that you:

- Get out of apprentice mode to start leading as well as learning

- Create messaging that makes your readers champ at the bit to work with you

You want your messaging to graduate from being something that others think is simply enjoyable/inspiring/helpful to read... to being an effective lead generation tool that converts readers into sales calls and clients.

Suzy Cater

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Your messaging game plan comes down to 3 main things: getting positive, personal, and pulling back the veil on your passion.

Here’s exactly what to focus on, moving forward...


For your messaging to be memorable, you need to offer your audience an enticing glimpse into the Cinderella-like transformation you can create for them.

But remember to focus on the ballroom and not just the pumpkins.

Too many women entrepreneurs get the heebie-jeebies about the thought of potentially over-promising in their messaging... and water down their messaging as a result.

This means that they focus too much on evoking their audience's pain points (aka on describing the Cinderella who’s scrubbing floors and chopping pumpkins)...

... and don’t talk enough about the amazing experiences that working with them will create (aka about the Cinderella rocking out in her ballgown at the palace!)

Think about the positive ENERGY you want your clients to have as you welcome them into your world and start working with them.

Are you channeling that energy in your copy and content (in which case, your clients should feel super aligned)...

... or are you unintentionally drawing in a lower-vibe clientele, because your messaging is so focused on your audience's PROBLEMS?

Other pitfalls are...

  • Talking too much about the logistics of how you'll make the transformation happen for your clients, instead of the magic of your unique process and the end results
  • Being too vague in your language... which makes it difficult for your audience to visualize what you're describing.

These tendencies often happen when you're concerned about being too bold or provocative in your messaging.

But if YOU don't have the confidence that you can make good things happen for your clients, they won’t either.

It's important to be clear on the positive result your audience wants to achieve by working with you... and to repeatedly share the message that you can help them with that.

This also means using your messaging to talk about what your readers actually want (not just what you believe they need).

True wealth-generating messaging uses similar language to what your ideal clients use when they describe what they really desire.

Ultimately, if you grab your readers' attention by talking about what they already know that they crave... you'll put yourself in a position to also give them what they most need further down the line.


On top of talking about the impact of your work, you need to position YOURSELF as the no-brainer best choice to perform that work.

This is your moment to get clear on how all your experiences to date weave together and enable you to have a one-of-a-kind approach to what you do --

  • Maybe you have an unconventional background that gives you a fresh and original perspective...
  • Maybe the ups and downs of your personal journey can inspire your audience that similar transformations are possible for them...
  • Maybe you’ve created incredible results for previous clients that you need to highlight more...
  • Or maybe you approach what you do in a very different way to others in your industry...

Whatever your stand-out factors are, get clear on them ... and get TALKING about them.

And remember that the messaging across your various marketing platforms shouldn’t just be one note - it can and should be multi-faceted.

Because, bottom line: if you want to create a magnetic personal brand, then your audience will want to feel you out as a PERSON.

That means that your messaging can share your secret passion for potato chips, your obsession with Game of Thrones, and your exhaustion after listening to Baby Shark on repeat to entertain your toddler... AS WELL AS your fantastic client testimonials, the inspiring story behind how you started your business, and plugs for your latest program or offers.

Those quirks that your friends and family love about you? Those experiences and personality traits that make you YOU? Don't hide them away!

This is the stuff that people WANT to see, and that will build not only your know-like-trust factor, but deep connection with your audience.

Combine it with messaging that emphasizes your credibility (e.g. testimonials, screenshots of adoring client messages, Instagram stories or Facebook Lives where you talk about your magical process or your clients' great results) and you're on to a winning formula.


Ever drafted a social media post or message to your mailing list and then thought... “No, that’s too much. I can’t share that!"

I’ve got a newsflash for you: YES, you bloody well can.

Those naysaying, skeptical voices in your head are likely just trying to protect you from getting visible and vocal on an issue that means a lot to you.

Because being visible and vocal on an issue you care a lot about always carries risks - of someone responding negatively, of making yourself a target for a nasty jibe, of planting your flag in the sand and repelling some people as a result.

Thing is, the people you repel ain’t really your people.

And it’s better to repel them sooner rather than later, so you can make room in your orbit for the people who DO share your principles, vision and values.

If you allow the nasty readers in your head to dictate what you share and to keep your voice small, uncontroversial and vanilla...You might succeed in keeping yourself safe from criticism or unsubscribes in the short term, but you'll be limiting the growth and success of your business in the long term.

Being bold in your messaging doesn't mean becoming someone you're not.

Being bold means having the courage to talk about issues that you care deeply and passionately about. It means claiming the thought leader message that will elevate your voice above any industry competitors and also connect deeply with your clients on a soul level.

Because let's be real, if you really want to attract those soulmate clients, the fastest way for you to start doing that is for you to speak from your soul - in a way that brings your whole heart to the table.

Think about those moments in the past when you've flown in the face of other's expectations and taken action the way you wanted to.

Think about the times when you took risks, showed courage, or were generally a badass.

That's the kind of energy that you want to bring to your messaging and copy... and that will differentiate you from the 99% of other business owners who stay stuck playing it safe with what they say.

WANNA GO EVEN DEEPER? HERE ARE MORE next-step options...

The Activate Your Creative Fire Meditation

Download this guided audio activation that will give you deep clarity around what you're really here to say, and put you in a place of inspired creative flow!

The 4 P's of Personality-Packed Copy Cheatsheet

Take your copy from "good enough" to irresistible by pouring more of your personality into all your copy and content, with this game-changing free cheatsheet!

Buy The Soul'ed Out Social Inspiration Swipe File

For just $37, get yourself a behind-the-scenes, VIP pass to see how I used social media posts to grow my business to 6 figures+ working 3-4 hours a day!

Meet Suzy

Full disclosure: I've had a LOT of moments when I was afraid to let my voice be true to who I was.

Like when I got into the University of Oxford at age eighteen... and arrived there self-conscious, with what felt like the wrong accent, the wrong background, and a home in the wrong part of the UK.

So I took to "posh-ing up" my voice and using fancy words that I didn't always know how to pronounce (#awkward!)

Then, as an award-winning researcher and Teaching Fellow at New York University a decade later, my success there masked severe burnout, chronic pain, and a feeling of wanting to throw up with nerves every time I emailed a senior professor in my field.

It was at that point that I decided that I didn't want to spend the rest of my life feeling a sense of dread each time I sat down at my keyboard.

I didn't want to run myself into the ground or spend precious years of my life feeling like crap.

And I didn't want to devote my entire career to producing a kind of writing that's accurately described as CRITICISM.

Instead, I wanted to lift others and their voices UP.

To show people that you could express yourself powerfully no matter where you came from.

And not just to study words... but to use them in a way that empowered others to share their gifts with the world and create better lives for themselves.

Because I believe that our ability to forge connections, relationships and change through language is one of the most powerful things we've got going for us as human beings.

So I took a humongous leap of faith... and left my career path in academia behind me.

It was during my "time in the wilderness" afterward that I started putting my words OUT THERE again.


A business I can run from anywhere... and a life where I prioritize my own well-being, have a beautiful baby daughter, and make a fantastic living working with incredible women doing my heart's calling. 

Today, I help soulful and creative female entrepreneurs transform the way they use their voices, so they can get over the blocks that keep them quiet and self-censoring, give voice to their inner fire, and tap into the power of what their hearts really want to say in order to build wildly successful businesses.

Want my help speaking from your soul and coming up with wealth-creating, thought leader messaging for your business? Here are some options...

Suzy Cater

I'd love to connect with you on social media!

Follow me at for more messaging and copywriting MAGIC!

(And feel free to shoot me a DM saying that you just took the messaging quiz - I loveeee hearing from my mailing list subscribers!)

Subscribe to my mailing list (aka where I send emails that share free messaging GOLD):

WANNA GO EVEN DEEPER? HERE ARE MORE next-step options...

The Activate Your Creative Fire Meditation

Download this guided audio activation that will give you deep clarity around what you're really here to say, and put you in a place of inspired creative flow!

The 4 P's of Personality-Packed Copy Cheatsheet

Take your copy from "good enough" to irresistible by pouring more of your personality into all your copy and content, with this game-changing free cheatsheet!

Buy The Soul'ed Out Social Inspiration Swipe File

For just $37, get yourself a behind-the-scenes, VIP pass to see how I used social media posts to grow my business to 6 figures+ working 3-4 hours a day!

Ready to play BIG and do 1:1 work with me?

Get IN TOUCH by hitting the button below:

© Suzy Cater and GroWrite Creative LLC. All rights Reserved. 2019-23.