Your Wealth-Creating Messaging Personality Is...
The Inspiring Giver
If anyone can show others that a better way is possible for them, it's YOU.
Your messaging comes direct from the heart and draws from your own experiences to build deep connections with your people.
Your personal story and journey are powerful for others to hear, especially when combined with your impressive know-how and true passion for what you do.
Even better? Your reflective approach to your work and the integrity with which you show up make others feel seen and heard in a way that's all too rare in the online business world.
HERE'S HOW YOU CAN START USING YOUR WEALTH-CREATING MESSAGING PERSONALITY TO YOUR ADVANTAGE:
(And start enjoying the flow of clients, cash, and visibility opportunities that all come a wholeeee lot easier when you're tapping into your messaging strengths...)
FIRST, LET'S TAKE A LOOK AT YOUR SIGNATURE STYLE...
HOW YOU ROLL:
At the heart of your business lies an inspiring personal story that you willingly share with your audience as a source of motivation and encouragement.
Much of what you do and teach is rooted in a path that you yourself have trodden, and you've learned from experience that the practices you share WORK.
So much about you is refreshing and uplifting that you have little trouble connecting with people in person.
You have a gift for effortlessly building rapport, and for making people want more of the transformations they sense you're able to create for them.
YOUR GOAL?
To translate the traits that others love about you in real life into captivating language for your emails and website.
Plus, as someone whose natural inclination is to GIVE, you'd love to have copy that makes selling more intuitive and simple.
"Last year's words belong to last year's language / And next year's words await another voice." - T.S. Eliot
How To Embrace Your Messaging Personality and Liberate Your Voice:
It's time to free yourself from the second-guessing and confidence blocks that can cause you to play it small with what you say.
I'm here to tell you that you don't have to follow the "rules" to write powerful words that drive change. In fact, as a woman whose message is tied to an inspiring business vision and true passion for your work, you get to write OUTSIDE the lines.
Owning your signature wealth-creating messaging personality will give you the confidence and inspiration to let the words you need pour out of you.
The words for communicating the message you truly want to share and to attract the clients you're most excited to work with.
But beware of your messaging personality pitfall...
WE ALL HAVE BLIND SPOTS.
Based on your quiz responses, you might struggle with writing in a way that paints a clear picture of the game-changing results you can create for your readers.
Your audience needs to feel confident that you know what to do to improve their lives, and to be given a clear VISION of what that will look like.
This means creating messaging that moves beyond the scope of your own journey to get specific on what exactly you're offering your clients.
Because while how you got here matters - and matters tremendously - you also need to showcase your credibility as an expert, together with the magical process and the awesome RESULTS of the work you do.
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Your WEALTH-CREATING MESSAGING Game Plan:
Your messaging game plan comes down to 3 main things: getting positive, personal, and pulling back the veil on your passion.
Here’s exactly what to focus on, moving forward...
1. YOUR IMPACT
For your messaging to be memorable, you need to offer your audience an enticing glimpse into the Cinderella-like transformation you can create for them.
But remember to focus on the ballroom and not just the pumpkins.
Too many women entrepreneurs get the heebie-jeebies about the thought of potentially over-promising in their messaging... and water down their messaging as a result.
This means that they focus too much on evoking their audience's pain points (aka on describing the Cinderella who’s scrubbing floors and chopping pumpkins)...
... and don’t talk enough about the amazing experiences that working with them will create (aka about the Cinderella rocking out in her ballgown at the palace!)
Think about the positive ENERGY you want your clients to have as you welcome them into your world and start working with them.
Are you channeling that energy in your copy and content (in which case, your clients should feel super aligned)...
... or are you unintentionally drawing in a lower-vibe clientele, because your messaging is so focused on your audience's PROBLEMS?
Other pitfalls are...
- Talking too much about the logistics of how you'll make the transformation happen for your clients, instead of the magic of your unique process and the end results
- Being too vague in your language... which makes it difficult for your audience to visualize what you're describing.
These tendencies often happen when you're concerned about being too bold or provocative in your messaging.
But if YOU don't have the confidence that you can make good things happen for your clients, they won’t either.
It's important to be clear on the positive result your audience wants to achieve by working with you... and to repeatedly share the message that you can help them with that.
This also means using your messaging to talk about what your readers actually want (not just what you believe they need).
True wealth-generating messaging uses similar language to what your ideal clients use when they describe what they really desire.
Ultimately, if you grab your readers' attention by talking about what they already know that they crave... you'll put yourself in a position to also give them what they most need further down the line.
2. YOUR MAGIC
On top of talking about the impact of your work, you need to position YOURSELF as the no-brainer best choice to perform that work.
This is your moment to get clear on how all your experiences to date weave together and enable you to have a one-of-a-kind approach to what you do --
- Maybe you have an unconventional background that gives you a fresh and original perspective...
- Maybe the ups and downs of your personal journey can inspire your audience that similar transformations are possible for them...
- Maybe you’ve created incredible results for previous clients that you need to highlight more...
- Or maybe you approach what you do in a very different way to others in your industry...
Whatever your stand-out factors are, get clear on them ... and get TALKING about them.
And remember that the messaging across your various marketing platforms shouldn’t just be one note - it can and should be multi-faceted.
Because, bottom line: if you want to create a magnetic personal brand, then your audience will want to feel you out as a PERSON.
That means that your messaging can share your secret passion for potato chips, your obsession with Game of Thrones, and your exhaustion after listening to Baby Shark on repeat to entertain your toddler... AS WELL AS your fantastic client testimonials, the inspiring story behind how you started your business, and plugs for your latest program or offers.
Those quirks that your friends and family love about you? Those experiences and personality traits that make you YOU? Don't hide them away!
This is the stuff that people WANT to see, and that will build not only your know-like-trust factor, but deep connection with your audience.
Combine it with messaging that emphasizes your credibility (e.g. testimonials, screenshots of adoring client messages, Instagram stories or Facebook Lives where you talk about your magical process or your clients' great results) and you're on to a winning formula.
3. YOUR PASSION
Ever drafted a social media post or message to your mailing list and then thought... “No, that’s too much. I can’t share that!"
I’ve got a newsflash for you: YES, you bloody well can.
Those naysaying, skeptical voices in your head are likely just trying to protect you from getting visible and vocal on an issue that means a lot to you.
Because being visible and vocal on an issue you care a lot about always carries risks - of someone responding negatively, of making yourself a target for a nasty jibe, of planting your flag in the sand and repelling some people as a result.
Thing is, the people you repel ain’t really your people.
And it’s better to repel them sooner rather than later, so you can make room in your orbit for the people who DO share your principles, vision and values.
If you allow the nasty readers in your head to dictate what you share and to keep your voice small, uncontroversial and vanilla...You might succeed in keeping yourself safe from criticism or unsubscribes in the short term, but you'll be limiting the growth and success of your business in the long term.
Being bold in your messaging doesn't mean becoming someone you're not.
Being bold means having the courage to talk about issues that you care deeply and passionately about. It means claiming the thought leader message that will elevate your voice above any industry competitors and also connect deeply with your clients on a soul level.
Because let's be real, if you really want to attract those soulmate clients, the fastest way for you to start doing that is for you to speak from your soul - in a way that brings your whole heart to the table.
Think about those moments in the past when you've flown in the face of other's expectations and taken action the way you wanted to.
Think about the times when you took risks, showed courage, or were generally a badass.
That's the kind of energy that you want to bring to your messaging and copy... and that will differentiate you from the 99% of other business owners who stay stuck playing it safe with what they say.
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Meet Suzy
Full disclosure: I've had a LOT of moments when I was afraid to let my voice be true to who I was.
Like when I got into the University of Oxford at age eighteen... and arrived there self-conscious, with what felt like the wrong accent, the wrong background, and a home in the wrong part of the UK.
So I took to "posh-ing up" my voice and using fancy words that I didn't always know how to pronounce (#awkward!)
Then, as an award-winning researcher and Teaching Fellow at New York University a decade later, my success there masked severe burnout, chronic pain, and a feeling of wanting to throw up with nerves every time I emailed a senior professor in my field.
It was at that point that I decided that I didn't want to spend the rest of my life feeling a sense of dread each time I sat down at my keyboard.
I didn't want to run myself into the ground or spend precious years of my life feeling like crap.
And I didn't want to devote my entire career to producing a kind of writing that's accurately described as CRITICISM.
Instead, I wanted to lift others and their voices UP.
To show people that you could express yourself powerfully no matter where you came from.
And not just to study words... but to use them in a way that empowered others to share their gifts with the world and create better lives for themselves.
Because I believe that our ability to forge connections, relationships and change through language is one of the most powerful things we've got going for us as human beings.
So I took a humongous leap of faith... and left my career path in academia behind me.
It was during my "time in the wilderness" afterward that I started putting my words OUT THERE again.
THE RESULT?
A business I can run from anywhere... and a life where I prioritize my own well-being, have a beautiful baby daughter, and make a fantastic living working with incredible women doing my heart's calling.
Today, I help soulful and creative female entrepreneurs transform the way they use their voices, so they can get over the blocks that keep them quiet and self-censoring, give voice to their inner fire, and tap into the power of what their hearts really want to say in order to build wildly successful businesses.
Want my help speaking from your soul and coming up with wealth-creating, thought leader messaging for your business? Here are some options...
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