Magnetize your SOULMATE Clients with your words
WEB COPY MAGIC
may 16 - june 24, 2022
For trailblazers and creative spirits who want to whip up stunning web copy without the stress AND receive all the resources they need to upgrade their copy in the future...
Only trouble is (womp womp...!) I believe that the copywriting industry is
CURRENTLY FAILING YOU
when it comes to offering the support you need to achieve all those scrummy things. And that's because...
V. v. few copywriting courses out there specifically focus on how to create website copy
Instead, they offer super general copywriting tips ("write like you talk!") or generic, one-size-fits-all templates that in no way capture the nuances and deep impact of your work
A lot of copywriters are great writers but DON'T know how to successfully teach you to write better
To be blunt: they're writers, not teachers, with zero clue about effective course design. (P.s.: whereas I'm an award-winning teacher who's taught writing to hundreds of students at a university level AND I also know my sh*t about copywriting...)
Most copywriting programs skip over the powerful MESSAGING work that you really need to get clear on
Which is a problem, because you NEED to know how to express what's unique and transformative about you and your work, in order for your copy to bring in more aligned clients
When it comes to what happens after your copy is written, most programs leave you on your own
Meaning: they rarely discuss the key follow-up strategies you need to implement - e.g. how to drive more traffic to your site or how to use lead magnets and welcome sequences to leverage that traffic (causing you to leave $$$ on the table!)
Hey there! I'm Dr. Suzy Cater.
I'm an acclaimed expert in conversion copy and messaging, who's helped hundreds of women entrepreneurs worldwide use the power of their words to skyrocket their business profits.
With degrees from the University of Oxford and N.Y.U. under my belt, I've won awards for my research articles and teaching, appeared on numerous podcasts, and written and consulted for startups, national franchises, international charities, and leading EdTech companies, as well as New York Times bestselling authors.
Nowadays, I work with visionary women entrepreneurs and creatives, and after our work together, my clients regularly experience:
- Their most successful launches EVER
- Sold-out group programs (sometimes with waiting lists!)
- Getting fully-booked with 1:1 customers
- Totally upleveling the caliber of clients they attract
- Hitting their highest-ever income months and/or revenue years
... and MORE!
Seriously...! Hear What My Clients Say
ELISA CANALI
Business Coach
In my first month of working with Suzy, I sold a quarter of a million dollars! Plus, the copy we created helped me sell out 3 group programs, and the caliber of women we attracted was next level!
Lauren Levine
Movement Specialist
After taking Suzy's web copywriting program and having her help me redo my sales pages, I was able to sell out my high-end group program in six days, with a waitlist for next time!
Dr. Samantha Hiotakis
Mindset Expert
Suzy helped me SO much with redoing all my website and offer copy - copywriting actually feels FUN now, and even though my business is still pretty new, I'm fully booked with 1:1 clients!
I'm here to reassure YOU that writing your own web copy does not have to be a painful, drawn-out process that takes months or even years.
My own high-converting (and extremely profitable!) web copy has enabled me to rapidly - and easefully - scale my business, even as...
- A new mama with basically no childcare for nearly a year during the pandemic
- An introvert and highly sensitive person who doesn't love showing up on social media
- An intuitive creative who wants to conserve energy (and time!) for my own, non-business-related creative projects
Now I want similar ease and growth for you...!
Imagine if...
In a nutshell, this is where you bring ALL OF YOURSELF to the table and pour the essence of who you are and what you do into copy that's unforgettable.
It's where you get the next, epic version of your web copy WRITTEN AND PUBLISHED on your website as soon as possible...
... while also receiving all the resources you need to easily create more web pages, build out your welcome funnel, and whip up sales copy and lead magnets to grow a bigger audience in the future.
Without the guesswork. Without needing to purchase another program.
And without trying to fit your magical, multifaceted self into somebody else’s too small box, that will never allow you to fully shine in the brilliant way you're supposed to.
“I had been needing to re-do my website for years, and I now have copy ready to go!”
"Suzy's program was amazing on so many levels. I had been needing to redo my website for years but just couldn’t get clarity about how to arrange it or what to offer. I also dreaded writing anything, let alone writing about and promoting myself! Plus, having a small child at home, I barely get any quiet time to reflect on things like this, and it always felt so hard.
But after just two weeks of the program, I had decisions - and this glimmer of confidence that it was possible to make this huge shift and present it to the world in a way that felt really good to me. And with all the amazing strategies Suzy gave us, I felt like I had this very clear path about what to prioritize and include, and how to arrange the information, and I now have copy ready to go! On the one hand, I’m blown away, but then when I look at the genius of the way Suzy put everything together I’m not - she made it so EASY! Like wow!”
Karen Kuchel, Lighting Designer and Artist, kalkotadesign.com
Here's how it all breaks down
When you join Web Copy Magic (May 16 - June 24, 2022), the 6-week program will give you...
→ Weekly recorded copywriting trainings that show you exactly how to create the most important sections of your website (and customize them to suit YOUR unique business!), PLUS walk you through how to write and lay out your copy most effectively, so you make more sales and also increase your conversions
→ TONS of real-life copy + web page examples from Suzy’s clients and past websites, so you can see multiple examples of how a wide range of ACTUAL online businesses at different stages of growth have put the copy and messaging strategies you’ll learn into practice (yup, you can forget one-size-fits-all solutions - we're going bespoke here, baby!)
→ 4 x pre-recorded Channeled Activation audios to get you out of your head, reconnected to your intuition and inner knowing, and writing from a place of powerful FLOW (plus, these activations will also help you make key decisions about your site from a deeper, more soul-aligned perspective)
→ Incredible copy prompts, templates, and mix 'n' match web page section ideas that will inspire you to create highly strategic copy, which reads as completely unique and heartfelt, AND also feels fast and non-overwhelming to create
→ Weekly workshopping, hot seats, and coaching (VIP ONLY) in small, intimate group calls that will hold you accountable, get you to do the majority of your weekly homework tasks right there on the call, provide rich spaces for brainstorming your ideas, and give you immediate feedback on your draft copy and messaging
PLUS soooo many other bonus trainings, materials, and resources!!! (Read on for more info about these...)
Here's a sneak preview of the GOLD that the weekly copywriting trainings will be dropping:
MODULE #1
Magnetic Messaging Foundations
Would you love to make EVERYTHING you write for your business stronger and clearer, in addition to your web copy? Well, that's exactly what this module will help you do, darling! You'll walk away with utter clarity on your unique positioning, gifts, ideal clients and more, so that ALL your messaging becomes more powerful, faster to create, and wayyy better at bringing you sales.
MODULE #2
Your Awesome “About Me” Section
Let's be real: writing about yourself in your copy is frigging hard, and loads of us sell ourselves short in the process. This module will CHANGE that. Not only will it help you build real connection with your people, but it'll show you how to emphatically claim your authority and build credibility in a way that makes potential clients deeply respect you and more willingly pay your prices.
MODULE #3
offer + SALES Copy that Sells
Hold on to your hats! This module is where I break down the (100% non-slimy!) offer and sales copy strategies that have helped my clients make multiple sales from a single email, sell out their programs, get fully booked, and hugely increase their revenue. (Frankly, if the course only included THIS module, it would still pay for itself, because it shows you how to use your words to describe your offers better and sell more of them!)
MODULE #4
Create a High-Converting Home Page
Here's the deal: your home page is where most of your audience lands, so it needs to appeal to the widest possible range of leads and potential clients. This module will set you up to make sure that it CONVERTS! You'll walk away having taken your home page from a confusing rabbit warren (lol...) to a compelling rabbit hole that your readers can't help but fall down - and fall in love with YOU and all your work in the process!
MODULE #5
Next-level Conversion Copy Secrets
Want to know exactly how to leverage little-discussed web pages such as thank you pages, media pages, and/or your blog to get more clients and leads? Great - because that's precisely what we'll do here! I'll also show you how to write more effective headings, how to create buttons that actually get people to click on them, and how to edit your copy quickly and effectively, without losing your mind and/or the will to continue!
MODULE #6
Lead Magnets that Land Better Clients
More honesty: too many entrepreneurs create lead magnets that NEVER actually land them clients, because they don't support their business goals and essentially only draw in freebie hunters. This module will transform that by showing you how to create a freebie that your dream clients legit WANT, and by walking you through how to create opt-in copy (for landing pages & beyond!) that gets more of them signing up to your list.
P.s. Don't love watching video trainings? No worries - each module comes with a full transcript of all the video recordings, so you can choose to read the information instead!
OHHHH and did someone say "bonuses"?! Check these beautiful babies out!
BONUS 1
Six-figure Sales Page Templates
Ahhhhh - prepare to have your mind BLOWN because this program bonus gives you access to not just one, but two of my most effective ever sales page templates (which have helped my clients sell out their programs within DAYS, get fully booked with 1:1 clients, start waitlists because of the demand for their work, and more!)
PLUS: these aren't just your bog-standard sales page templates with big, confusing empty spaces to fill in either - they come with pre-writing exercises, tonssss of sentence prompts, examples to inspire you, detailed advice for how to customize and edit them for YOUR unique business, and are incredibly easy to fill out - I've been SO impressed as I've witnessed client after client easily whip up epic sales copy (that gets RESULTS!) after using them!
BONUS 2
Knock-Their-Socks-Off Media Bio Templates
Real talk: your media bio is a MEGA important piece of copy that can massively enhance your credibility with new audiences and help you get a crucial foot in the door when it comes to landing more visibility, media, podcast, and guest expert features.
But... it can also be a complete b*tch to write! And THAT's where this bonus is transformative - because it walks you step-by-step through how to create both a super compelling, long AND short version of an authority-boosting media bio, which you can pop in different places on your site to instantly showcase your expertise and position yourself as ready and available for MORE golden visibility opportunities.
BONUS 3
Million-Dollar Messaging Brand Voice Book
This game-changing book contains a selection of my most powerful messaging questions, which will get you thinking about your audience and brand in completely new (and more profitable!) ways.
Specifically, it'll help you position your brand in a way that makes your dream clients appreciate how incredible and transformational your work is, and that gets the right people super excited to buy from you (even at a higher-ticket price point!) PLUS: you can also return to your brand book again and again for messaging and content inspiration, as well as use it to guide marketing or copywriting hires in the future!
BONUS 4
4 x Recorded Channeled Activation Audios
If there's one thing that sets my approach to copywriting definitively apart from almost every other copywriter out there, it's the way that I use intuition and channeling to help you create copy that pours straight from your soul (and magnetizes your soulmate clients!)
These Channeled Activation Audios were created specifically to help you have massive breakthroughs and a-has around all the deep stuff (think: your soul gifts and purpose, North Star offers, reclaiming your magic and wholeness, and more...) that will activate you and light up your inspiration so you can express yourself fullthroated in your web copy and BEYOND.
BONUS 5
7 Game-changing Ways To Increase Traffic To Your Site (and Make More Money!) Training
Okay, your incredible new copy is now written... so let's make damn sure that you share it with the world! I want your voice and powerful message to get out there and start making the impact they're supposed to, and I want to make sure that after all the hard work you've put in, people actually VISIT your site and read your amazing words!
That’s why you'll receive this laser-focused training on how to get more people to your site on a regular basis, so they can dive into your showstopper copy and make the decision to come into your world and work with you!
BONUS 6
Eye-Grabbing Copy Formula Blueprint
Let me be blunt: if there's one thing that annoys the hell out of me, it's when gorgeously-written copy is given to a web designer and they make a dog's dinner of laying it out in a way that actually encourages people to read it.
This resource will ensure that you never find yourself in that position by showing you EXACTLY how to lay out and format your copy (so that you can direct your designer or do it yourself...) in a way that looks amazing and that makes the MOST key parts of your message stand the eff out to your reader (because your web designer shouldn't be deciding what to emphasize to your audience, you should!)
And upgrade to Web Copy Magic VIP to also receive...
6 x 90-min Weekly Writing, Editing + Workshopping Calls
Get weekly feedback on your copy + actually get sh*t done
Full disclosure: I'm a terrible procrastinator, so I always need a kick up the butt to actually get my copy written...!
And that's exactly what these live, small-group calls will give you, as we'll work through the weekly homework tasks together live on the call, and you'll be able to ask me questions and get immediate feedback from me as well as the other group members.
For the first four weeks of the program, we'll do live writing and workshopping in each call (you'll be AMAZED at how the exercises I get you to do make the words just pour out of you - yup, I'm bringing my best former award-winning writing instructor game to the table here ;-) !) Then, in the final two weeks, everyone will have 1:1 hot seats with me, where I go in and edit your copy faster and more effectively than you'd ever believe possible #noexaggeration.
If you're looking for accountability, regular writing sessions, tons of 1:1 feedback, and personal edits by ME to your copy, that's exactly what these small group Zoom calls will give you! (Call times TBD - they'll be chosen to suit everyone's schedules.)
15 min 1:1 final live editing session with Suzy
Get the final gorgeous finishing touch made to your copy
After 6 weeks of 90-minute small-group writing and workshopping sessions with me, let's face it - your copy's going to be pretty damn epic!
Buuuuuuuut I also know that things have a habit of crystallizing at the very last minute, and that you also want to make sure your copy's as sparkly and amazing as it possibly can be before you put it live on your website.
That's why every VIP will get a final 15 min 1:1 live editing session with me, where we'll dive into your drafted copy and make any last, crucial tweaks to the headlines, structure, key sections and more, to ensure that it's FULLY captured everything that you want it to and is all set up to convert as effectively as possible.
This is also a chance to ask me any final questions you have or get personal pointers about how best to share and showcase your copy moving forward!
Write Your Welcome Sequence Crash Course
Create a powerful email funnel to leverage the power of your web copy even more
We all know that not everyone who lands on your website is immediately ready to buy from you, and that they'll (hopefully!) sign up for your mailing list instead.
But what if you could move a meaningful chunk of those people from a "maybe someday" to "I actually want this NOW!" with just a few emails?
That's what this incredible BONUS course (reg. value: $667) will teach you how to do! (Seriously - VIPs get an entireeeeeee extra course as a bonus, this is an AMAZING deal!)
Plus, the trainings come with an accompanying Sales-Generating Welcome Sequence Swipe Vault, so you won't have to draft emails from scratch, but will have templates and tons of examples to inspire you!
Exclusive Facebook Community
Grow your network, make friends, and get support every step of the way
Sooooooooo you've probably already noticed this from the Web Copy Bootcamp Facebook group, but if there's something I'm pretty bloody amazing at (other than copywriting, messaging, and channeling, lol...), it's building INCREDIBLE communities of like-minded creative, intuitive women who deeply connect with and support one other.
The private Facebook community will run for the duration of the bootcamp, and will be an incredible space where you can share your wins, struggles, and thoughts outside of our regular call times, and get extra motivation with our weekly #accountability threads!
Because at the end of the day, this program isn't just about learning and implementing new information (important as that is...!) It's also about coming together and having an amazing experience as you claim the power of your WILD AND WONDROUS voice.
HEAR WHAT MY CLIENTS SAY:
“I have taken lots of courses but this was by far one of the most valuable to me!”
"Where I started and where I ended up after taking Web Copy Magic were two entirely different places! There was so much that was covered in the 6 weeks and it was just what I needed to get my website ready to launch. I loved the resources - there were lots of examples to help me do the assignments and lots of super helpful files to get me started. I also LOVED the weekly coaching sessions - being held accountable was exactly what I needed and the other women in the group were so smart, supportive and highly creative!
The biggest AHA moment I had was about my messaging. I had been hiding parts of myself, and once I was able to completely OWN the importance of those, everything shifted. I have spent the past 3 1/2 years starting my coaching business but Suzy helped me zone in on my area of expertise, and pull all the threads together. And she did it quickly! The woman does not waste time. Every penny spent working with Suzy is worth it. I have taken lots of courses but this was by far one of the most valuable to me."
Louise O' Hanlon, Coach for Newly Divorced Mothers of Teens and Tweens
Suzy's outside, expert eyes are fine-tuned to pulling out what makes YOU and what you have to offer really shine through. She challenged me to be braver, and I really appreciated that.
I also feel like everything is flowing so much easier now after our work together. I feel more confident, clear, and brave and when I sit down to write a newsletter or Instagram post -- the words just come!
JENNIFER PIELAK
ARTIST AND CREATIVE COACH
After spending time in Suzy's energy your words will sound like fire, like who you really were before the world told you to be 'quiet and nice'. Once you work with her, you’ll have words and language that powerfully activate the souls of your dream clients and just CLICK.
You’ll have words that have resonance and sell your offerings and convert in seconds. In a sentence... Suzy is magic! Work with her!
EMMA TYNAN
business coach
Working with Suzy was an incredibly clarifying experience. She asked me questions that made me think about my business in ways I never had before.
What I got out of our work went far beyond the copy she helped me with (which was amazing — obviously — because it’s Suzy!). She helped me go deep into my business, into myself and into understanding who I'm showing up to serve.
SARAH RYAN
FOUNDER OF MAMA MOMENTS
Copy is a living, breathing thing, and Suzy brings out magic with it! Her trainings are a great way to work through your own words and also watch her in action with others: helping you better understand how to bring power, authenticity, and exciting copy to life in real time!
LISA TOWNSEND
VOCAL COACH + MENTOR
Suzy’s copy banked us multiple 5 figures in sales over a long weekend and skyrocketed our mailing list engagement! Her knack for offering high-level messaging strategy, and her ability to identify powerful, relatable stories that deeply connect with your audience is INCREDIBLE.
JENNIFER GLUCKOW
GLOBAL SALES EXPERT
Before working with Suzy, I had an idea of the message I wanted to convey, but I wasn't sure how to deliver it, and my website needed a complete makeover. Working together helped me gain so much clarity in my messaging and in how to better communicate with my audience!
YASMINE SALEM HAMDAN
Lawyer for coaches
What My Clients Say
"When I took Web Copy Magic, my website was nearly done but needed some honing. I was clear on my message, but was having difficulty translating this onto the website — and feeling overwhelmed with structure, or how to construct my copy. And even though I'm a copywriter, who has strategies to dig deep and uncover my clients' message, translating that into my own copy is a different matter. I usually find it SO freakin' difficult to write about myself!
But Web Copy Magic was such an authentic, meaningful and important program. Suzy's genuineness and warmth in wanting you to succeed is tangible and palpable. I have become much clearer on my own processes as a copywriter through this program — crafting a website is like crafting a story, and once I realised that, my whole perspective shifted and it became far simpler. If you're struggling in any way to write your web copy, it will break down those barriers for you, and give you the confidence to just do it — and get it the f* out into the world! I can't recommend this program enough."
Sarah Whitbread, Copywriter, sarahcopy.com
My work with Suzy went so much deeper than just copy. Together, we came up with a clearer, more streamlined vision for my website, and then built it out with new messaging that does justice to my experience, passion for what I do, and desire to transform the way that my industry works for the better. My site now conveys who I am and what I stand for - I love it!
KATY LUSH
FOUNDER OF LUSH LIVING
OMG. So. Much. Support. Let's be clear that Suzy did a lot more than help me write my website copy - she really took the time to learn more about my business, my motivation, and how I help people. We also talked about my offers and how they could be best positioned to attract my ideal clients. I absolutely LOVED working with her - and my new copy is perfect!
CARINA LAWSON
BUSINESS EFFICIENCY CONSULTANT
Suzy really opened my eyes to all the possibilities of showcasing my expertise! Soon after our work together, I used the messaging that she and I had discussed in an informal call with a potential client, and the client immediately wanted to work with me. Anyone wanting to revamp their messaging, and experience quick results, should look no further than Suzy!
DR. EDIE MOORE
LEARNING DESIGN EXPERT
"Suzy's teachings on web copy are laser-focused and action-oriented! I feel more confident in my messaging now than ever before, have a clear action plan and vision, and can't wait to implement everything I learned!"
SWAPNA PATEL
PERSONAL STYLE EXPERT
Suzy is a rare gem and more of what the world needs right now - someone who can help empower other business owners through the power of words and connection. She is incredibly knowledgeable, very kind and encouraging, and is a UNICORN at copywriting!
Lynne Stukart
Sound Therapist and Musician’s Coach
Suzy has provided REAL, authentic, no BS ways to own my thought leadership and share my voice in a way that connects me with my people and lands business. Her copy insights are MAGIC, as is she. Thank you for helping me share my genius in a FUN way!
Jaclyn Bradley
FINANCIAL ADVISING COACH AND CONSULTANT
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